Profile
Legal Structure
Service Industries Limited ('SIL' or 'the Company') was incorporated
in 1957 under the Companies Act, 1913 (now 'Companies Act, 2017'). The Company got
listed on the Pakistan Stock Exchange (PSX) in June’1970. The Company has a current
free float of ~50.00% shares.
Background
Service
Industries Limited (SIL) traces its origins back to the late 1930s in Lahore
when its founders Ch. Muhammad Saeed, Ch. Nazar Muhammad and Ch. Muhammad
Hussain began manufacturing and supplying mosquito nets, minor steel products, leather chappals, and eventually travel bags, hand bags, and holdalls, made of canvas and leather . The Company was formally incorporated as a private limited entity
in 1957 and later converted into a public limited company on September 23,
1959. In 1954, SIL installed a shoe manufacturing plant in the industrial area
of Gulberg, Lahore, commencing large-scale footwear production the same year.
Around this time, its first retail outlet on Mall Road was established, which
later became a dedicated Servis store. The Company’s expansion continued with
the acquisition of land in Gujrat, where one of Punjab’s largest industrial
complexes was set up, encompassing the production of leather and canvas
footwear, canvas fabric, textile spinning and eventually bicycle tires and
tubes. Over the decades, SIL has evolved into a diversified player with strong
presence in both the tyre and footwear industries.
Operations
SIL operates with a
dual profile, functioning both as a holding company and as an operating entity.
As a holding company, it maintains strategic investments in Service Long March
Tyres (Pvt.) Limited (SLM) and Service Global Footwear Limited (SGFL), while
also fully owning two subsidiaries, Service Tyres (Pvt.) Limited (STPL) and
Service Retail (Pvt.) Limited (SRPL), to which its tyre/tube and retail
footwear businesses have been transferred respectively. This restructuring has further
reinforced SIL’s role as the Group’s holding platform. On the operating side,
SIL manages its manufacturing facility located in Gujrat.
At the Group level, SIL operates with an installed footwear
capacity of ~4.6 million pairs under strobel construction and ~3.6 million
pairs under lasted construction, supported by a nationwide retail network of
280 outlets managed through SRPL. In the tyre segment, the Group has an annual
production capacity of 24.2 million tyres and 57 million tubes, complemented by
a spare parts division with capacities of ~2.5 million chains and ~1.9 million
sprockets. As of CY24, capacity utilization stood at ~75% in footwear and ~74%
in tyres and tubes, underscoring efficient operational execution and sustained demand
across both segments.
Ownership
Ownership Structure
The sponsoring family
remains the principal shareholder of SIL, collectively holding ~40.36% through
the Directors, CEO, and their family members. Key individual holdings include
Mr. Hassan Javaid (~19.29%), Mr. Omer Saeed (~10.14%), Mr. Arif Saeed
(~10.14%), and Ms. Fatima Saeed (~0.79%). Associated companies, undertakings,
and related parties together hold ~9.65%. Among institutional investors, NIT
& ICP hold ~10.89%, while the general public and others account for ~34.9%.
The remaining shareholding is distributed across banks, DFIs, insurance
companies, modarabas, and mutual funds.
Stability
The ownership structure of SIL is considered stable,
anchored by the sponsoring family’s significant shareholding and active
leadership role. Stability is further reinforced by a clear succession plan and
the family’s deep-rooted involvement in strategic and operational matters. With
a history spanning over seven decades, SIL has established itself as a trusted
name in Pakistan’s industrial landscape, maintaining a leading presence in both
the footwear and tyre sectors. Its longstanding domestic footprint, coupled
with an expanding international presence through exports and joint ventures,
underpins the Company’s ownership stability and strategic continuity.
Business Acumen
The business acumen of SIL’s sponsors is regarded as strong,
anchored by the longstanding involvement of the sponsoring families who remain
actively engaged in guiding the Company. With decades of experience in
footwear,and tyres, the sponsors have consistently
demonstrated strategic foresight and execution capabilities that have driven
SIL’s sustained growth. Their ability to identify and capitalize on investment
opportunities is reflected in the successful diversification into subsidiaries
such as Service Global Footwear and Service Long March Tyres. Backed by strong
financial depth and resources, the sponsors have established SIL’s flagship
brand “Servis” as a household name in Pakistan while also extending the Group’s presence across three continents. This proven track record of
building scale, brand equity, and international reach underscores the sponsors’
robust business acumen.
Financial Strength
SIL’s consolidated asset base stands at ~PKR 111bln as of Dec’24
while equity stood at ~PKR 26bln. Additionally, the group has substantial
investments in Service Long March Tyres (Pvt.) Ltd and Service Global Footwear
Ltd which provide ample financial strength to the company.
Governance
Board Structure
The Board of Directors of SIL comprises nine members,
reflecting a balanced mix of experience and independent oversight. It includes
three independent directors, two executive directors, and four non-executive
directors. The Board is chaired by Ms. Uzma Adil Khan, a seasoned professional
with extensive regulatory and corporate leadership experience, ensuring strong
governance practices. The composition reflects diversity in expertise across
regulatory affairs, industry operations, and business leadership, supporting
effective decision-making and strategic oversight.
Members’ Profile
The Board of SIL is led by Mrs. Uzma Adil Khan (Chairperson),
who has served as Chairperson OGRA and MD/CFO of SNGPL. Mr. Arif Saeed (CEO)
has served as Chairman of Service Global Footwear, Engineering Development
Board, and founding Chairman of major public-sector power companies, in
addition to leading APTMA and Lahore Stock Exchange. Mr. Omar Saeed has served
as CEO of SIL (2011–2018) and currently serves as CEO of Service Long March
Tyres and Servis Foundation, while also serving on boards of Nestlé Pakistan,
Systems Limited, and Service Global Footwear. Mr. Hassan Javed has served as
CEO of Service Global Footwear and Resident Director of SIL Gujrat, and has
also chaired the Pakistan Footwear Manufacturers Association and GESCO. Mr.
Shahid Hussain Jatoi has served the Government of Pakistan in senior roles at
FBR, Ministry of Finance, and FIA, bringing expertise in taxation and fiscal
governance. Mr. Ahsan Bashir has served as CEO of Suraj Cotton Mills since
1992, and has also chaired APTMA and an advisor to the Ministry of Commerce. Mr.
Muhammad Naeem Khan has served as CEO/MD of Atlas Asset Management, Atlas
Investment Bank, and Atlas Capital Markets, and is currently on the boards of
Atlas Power and Raaziq International. Mr. Adil Matcheswala has served as
Chairman of JS Bank and CEO of Speed (Pvt.) Ltd., with prior leadership in
equity markets. Mr. Saif Javed serves as Head of a business unit at Service
Global Footwear, having earlier led the company’s safety footwear division.
Board Effectiveness
The Board of Directors meets regularly with structured
agendas to steer the Company’s strategic direction and monitor management
performance. Comprehensive minutes are maintained, capturing key deliberations,
directives, and action plans. To strengthen governance, the Board has
constituted two subcommittees, the Audit Committee and the HR &
Remuneration Committee, each chaired by an independent director and comprising
three members. These committees play a pivotal role in ensuring oversight,
accountability, and alignment with best corporate governance practices, thereby
enhancing the overall effectiveness of the Board.
Financial Transparency
The Company’s external audit is conducted by M/s Riaz Ahmad
& Co., Chartered Accountants, a category “A” firm on the SBP panel of
auditors. The auditors have expressed an unqualified opinion on the financial
statements for the year ended December 31, 2024, reflecting compliance with
applicable reporting standards and sound financial disclosure practices.
Management
Organizational Structure
SIL is structured into multiple operational entities, each
overseen by specialized management teams tailored to their respective
functions. Clear reporting lines, defined roles, and accountability mechanisms
ensure operational efficiency and effective oversight. The Group also benefits
from the stability of having all key positions filled, with senior management
experienced in leading both domestic operations and international ventures.
This structure reflects a professionalized governance model that enables SIL to
balance its role as a holding company with its operating responsibilities.
Management Team
The management team comprises seasoned professionals with
extensive industry knowledge and functional expertise. Mr. Arif Saeed, the CEO,
brings over 27 years of experience and is supported by executives including Mr.
Badar Ul Hassan (Group CFO), a Chartered Accountant with over 25 years of
experience, and Mr. Omar Saeed, Executive Director, with more than two decades
of leadership within the Group. Other senior team members include specialists
in finance, technical operations, human resources, sales, and marketing, many
of whom have long tenures with SIL, ensuring both continuity and depth of
expertise. The mix of family leadership and professional managers provides a
well-rounded foundation for strategic execution.
Effectiveness
The Company has established a robust framework of executive
and management committees that strengthen decision-making and governance. These
include the Group Executive Committee, Business Head Committee, and Core
Services Committee, which collectively bridge interdepartmental gaps and align
operational priorities with strategic objectives. Minutes of committee meetings are properly recorded and
reviewed, demonstrating a culture of transparency and accountability. The
Management Committee further supplements this framework by regularly reviewing
business plans and progress, providing an additional layer of operational
effectiveness.
MIS
The Company has fully deployed an Enterprise Resource
Planning (ERP) system through Oracle E-Business Suite (EBS) R12, which
integrates financing, manufacturing, and support functions under a centralized
data platform. This system ensures process standardization, real-time
information flow, and enhanced operational efficiency across the organization.
Control Environment
SIL maintains a sound internal control framework, supported
by clearly defined lines of responsibility, authorization, and accountability.
The Company has established a dedicated internal audit function staffed with
qualified professionals to evaluate internal controls and ensure compliance
with regulatory requirements, fair financial reporting, and operational
efficiency. The internal audit function reports to the Audit Committee of the
Board, which reviews the adequacy of the control environment on a quarterly
basis. This framework is reinforced by a robust technological infrastructure
across manufacturing and support functions. Proper recording of Board and
committee minutes, along with periodic reviews of internal controls,
demonstrates a strong culture of oversight, transparency, and governance within
the organization.
Business Risk
Industry Dynamics
Pakistan’s footwear industry is a significant component of
the manufacturing sector and an essential consumer need, employing over one
million people. Production is concentrated in Lahore, Gujranwala, and
Sheikhupura, with annual demand estimated at around 600 million pairs.
Organized players such as BATA, SERVIS, STYLO, NDURE, and BORJAN account for a
sizeable share, while the cottage industry caters largely to domestic demand.
In FY24, exports stood at USD ~162 million (~21 million pairs), primarily to
Europe, the US, and the Middle East, though this reflected a ~9% YoY decline
amid softer international demand. Leather footwear remained dominant with a
~77% share of export revenues. In the broader mobility sector, demand for tyres
is closely linked with the demand pattern of replacement market and new automobile
& motorcycle sales. According to PAMA, the 2/3-wheeler segment remains
resilient, with over 1.5 million units sold during FY25, underpinned by
affordability and rural demand. Tyre demand is predominantly replacement-driven
(~80–90%), with OEMs contributing a smaller share. Within the commercial tyre
segment, demand for Truck and Bus Radial (TBR) tyres continues to expand,
driven by regulatory support for localization, ongoing import substitution, and
rising logistics needs. In FY25, cumulative sales of trucks and buses stood at
~5,200 units, while the LCV and pickup segment recorded a strong ~61%
volumetric growth. This growth trend underpins increasing demand for associated
tyres, reinforcing the strategic significance of the commercial tyre space for
local manufacturers. The agricultural segment witnessed a slowdown in FY25,
with tractor sales declining to ~29,000 units compared to ~45,911 units in
FY24, reflecting a contraction of ~37%. The drop indicates challenges in
mechanization uptake and pressure on rural incomes. Nevertheless, the segment
remains strategically important, as recovery in rural purchasing power is
expected to revive demand for tractors, thereby driving growth in agri tyres —
an area of increasing focus for local manufacturers. Overall, these dynamics
highlight steady underlying demand in both footwear and mobility sectors, with
growth prospects tied to export momentum, consumer affordability, and policy
support. However, rising input costs, currency volatility, and subdued external
demand remain structural challenges.
Relative Position
Service
Group stands among the leading players in Pakistan’s tyre, tube, and footwear
industries, with a well-established presence across both domestic and export
markets. The Group holds a dominant market share, being the only TBR tyre
manufacturer in the local market under the name SLM, leading the 2/3-wheeler
tyre market through STPL, and also standing among top 3 player, within the
footwear market through SRPL. The group possess a sizeable installed capacities
in the country, comprising ~24.2 million tyres, 57 million tubes, and a
footwear capacity of ~4.6 million pairs under strobel construction and ~3.6
million pairs under lasted construction. This scale of operations positions the
Group as a benchmark in its respective segments, enabling it to leverage
economies of scale, meet diverse market demand, and reinforce its competitive
standing.
Revenues
SIL's consolidated topline is distributed among three
domains: i) tyres & tubes ~77%, ii) footwear ~20%, and iii) spare parts
& technical products ~3%. Revenue of the Company ramped up by 29.5% in CY24
and clocked at PKR 125bln (CY23: PKR 96.5bln). This is mainly attributed to increased
sale volumes of Tyres and Spare Parts, then slightly complemented by better prices.
Sales grew by 4.1% on annualized basis during 1QCY25 with topline clocked at
~PKR 32.5bln.
Margins
During CY24, the gross margin of the Company slightly improved
to ~24.7% at CY24 (CY23, 22.6%. Raw material consumed is the largest
contributor in cost of sales (COS), representing ~58.3% (CY23: ~69%). The
Company managed to improve efficiencies in other cost elements, which
contributed the slight improvement in operating margin, which recorded at
~14.77% (CY23: 13.66%), resultantly the Net profit margin improved to ~6.3% (CY23:
~4.5%).
Sustainability
In the tyre segment, the group is diversifying its product
portfolio to maintain their leading position in local market whereas SIL is
also focused towards spreading their footprints worldwide by tapping into new
international sites and customers. Additionally, the Group’s joint
venture, Service Long March Tyres (Private) Limited (SLM) is the only local TBR
manufacturer, established with a Chinese partner, has recently completed its
second phase and commenced operations. On the footwear segment export sales
contributed a slightly higher proportion with respect to local sales. The Company
is continuously expanding its foot prints in international destinations, through
enhancing its customer base. While on the local footwear segment the Company is actively enhancing its product reach by expanding its nationwide retail outlet
network. To mitigate competitive pressures from local players, the Company is
diversifying its product offerings in retail outlets which include branded
apparel, handbags, accessories and etc.
Financial Risk
Working capital
SIL's working capital requirement emanates from inventories
and trade receivables for which it relies on both internal cash flows as well
as borrowings. As of 1QCY25, the Company’s Gross working capital days are climbing,
standing at ~114 days (CY24: ~101 days, CY23, 111days), whereas the Net working
capital days of the Company stood at ~90 days in 1QCY25 (CY24: ~79 days, CY23, 87days).
Coverages
The Company's consolidated free cash flow from operations
(FCFO) improved to PKR 20,119mln
in CY24 (CY23: PKR 14,637mln). However, during 1QCY25, SIL
recorded FCFO of PKR 4,698mln.
It has reported interest and core coverage ratios at 3.1x
and 1.7x, respectively in CY24 (CY23:
2.1x and 1.3x, respectively). At end Mar'25, the ratios
improved to 3.6x and 1.8x, respectively.
Capitalization
During 1QCY25, total debt of SIL stood at PKR~66.3bln (CY24:
PKR 66.5bln, CY23: PKR 52.6bln). The increase in liabilities over the period has
outpaced increase in equity and resultantly leveraging stood at ~70.5% at 1QCY25
and 71.9% in CY24 (CY23: 73.5%).
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