PACRA Maintains Entity Ratings of Rustam Towel (Pvt.) Limited

Rustam Towel (Pvt.) Limited ('Rustam Towel' or 'the business', a conventional family-owned business concern, is operating for over two decades in the towel industry as an export-oriented towel manufacturer. It holds a stable position and is classified among the top ten towel exporters of the country, with a strong customer foothold based in Europe and America. The Country's textile exports have witnessed a growth of ~ 25% in FY22 and stood at $19.3bln as compared to $15.37bln during FY21, whereas towel exports contribute ~ 6% (value-wise) of it. The exports of towels increased by 18% in FY22 as compared to the same period last year which is a positive sign. The rating incorporates the operational strength of the business as it is well integrated vertically. The revenues are expected to witness an uptick as there has been a worldwide surge in demand for towels on account of improved hygiene practices. To capitalize on this opportunity a capacity expansion of a total of 48 looms is underway, currently, 24 looms have been installed out of 48 looms, and production capacity is now increased by ~33%, the expansion is funded by internal cash. The towel industry enjoys relatively better margins that are reflected in Rustam Towel’s profitability as well. On a standalone basis, the business concentration levels – both customer and geographical – are well managed with a policy of capping revenue through an intermediary. The business was able to achieve growth in revenue of ~29% during FY22 due to volumetric and price increases in sales. Whereas margins and profitability showed dilution due to inflationary pressure. The financial risk profile appears adequate, with comfortable coverages, stretched working capital cycle, and leveraged capital structure; encompassing short-term borrowings for working capital management. The ratings also draw comfort from the strong financial strength of sponsors. Rustam Towel is a private limited hence, room for improvement in its governance structure continues to be essential.
The ratings are dependent upon the business’s ability to improve its revenues, margins, and profitability. Meanwhile, the ideology to dilute borrowing levels and adhering to sound financial discipline gives comfort to the ratings. Strengthening of governance structure and financial transparency will lend support to the ratings.

About the Entity
Rustam Towel (Rustam Towel) was incorporated in 1998. It is engaged in manufacturing and marketing of different varieties of towels. Rustam Towel is a private company owned by Dogar Family. Mr. Sanaullah, along with his son and three brothers, owns the Company. Rustam Towel's board comprises five members representing Dogar Family. Mr. Sanaullah Dogar, the Chairman, and CEO carry with him over three decades of experience in the textile sector. He is supported by his brothers. Mr. Waseem Dogar – youngest brother being the director - largely manages overall day-to-day affairs of the Company.