Profile
Legal Structure
Dynamic Packaging (Pvt.) Limited (‘DP’ or the 'Company’) was incorporated as a private limited company on 23rd June 2004.
Background
The Company provides flexible packaging products to customers of various industries including snacks, beverages, confectionery, pharma, etc. The main sponsor family has utilized his skills and experience to turn Dynamic Packaging (Pvt.) Limited into a competent contender in the flexible packaging industry.
Operations
Dynamic Packaging (Pvt.) Limited provides different types of Flexible Packaging, Pharmaceutical Sachet, Tropical Blister Foil, Aluminum Blister Foil, and Cold Forming Aluminum Foil packaging to customers of various industries.
Ownership
Ownership Structure
Majority stake of Dynamic Packaging (Pvt.) Limited lies with Mr. Ashraf Ch who owns ~72% of the total shares. Mr. Waqas Ashraf and Ms. Shazia Ashraf hold respectively ~20% and ~8% ownership of the Company.
Stability
The ownership structure is stable as owners have vast experience in the packaging industry while having a personal stake in the business. Mr. Ashraf Ch also owns Global Inks & Chemicals (Pvt.) Ltd, established in 2008, the Company is providing a complete range of solvent-based ink systems for the Rotogravure & Flexographic printing industries across Pakistan.
Business Acumen
The owners and directors of Dynamic Packaging (Pvt.) Limited have extensive relevant experience and insights about the packaging industry owing to their family background. Mr. Ashraf Ch and Mr. Waqas Ashraf are involved in managing the affairs of the Company. Mr. Waqas Ashraf oversees all the Company's financial and tax-related affairs. While Mr. Ashraf Ch is involved in managing the operational activities of the Company.
Financial Strength
Dynamic Packaging (Pvt.) Limited is a stable business entity. The Company’s sister concern Global Inks & Chemicals (Pvt.) Ltd also has a broad portfolio of customers. This strong forward integration strengthens the customer's bond and gives a competitive edge through strong supply chain support. Mr. Ashraf Ch has significant resources to finance the Company if the need arises. The land on which the Company’s production facilities are located is owned by the entity.
Governance
Board Structure
The Company’s Board structure primarily revolves around its sponsor family. It consists of three directors: Mr. Ashraf Ch, the Chairperson, who also serves as the executive director, Mr. Waqas Ashraf Ch, another executive director; and Ms. Shazia Ashraf, a non-executive director. The absence of independent directors and board committees decreases governance oversight.
Members’ Profile
Mr. Muhammad Ashraf Chaudhry founded the Dynamic Group in 2004 and is currently the Chairperson of Dynamic Packaging (Pvt) Ltd. He is also serving as the CEO of Global Inks & Chemicals (Pvt) Ltd. He is L.L.B by qualification and holds various certifications in the Packaging, printing & Ink industries coupled with vast experience of around 37 years in leadership positions of different business ventures of his family. Mr. Waqas Ashraf joined Dynamic Packaging (Pvt.) Limited as an executive director in September 2017. He also serves as a director at Global Inks & Chemicals (Pvt.) Ltd and as the CEO at Royal Traders Pvt Ltd. Mr. Waqas holds a business degree from Queen Mary University (UK) and has completed training periods at HBL and Deutsche Bank’s foreign branches during his studies. Since joining the Dynamic Group, he has been responsible for overseeing the finance and marketing functions of the Group Companies. Ms. Shazia Ashraf, the wife of Mr. Ashraf Chaudhry, serves as a non-executive director of the Company. She holds a Master's degree and is also a director at Global Inks & Chemicals (Pvt) Ltd.
Board Effectiveness
As a family-driven Board, there is a strong sense of cohesiveness. The Board has strong industry and operational leadership, with active oversight of key functions. Adding independent directors would further strengthen governance and objectivity.
Financial Transparency
The Company’s external auditors, Qadeer and Company, Chartered Accountants have expressed an unqualified opinion on the financial statements for FY25. The auditors have a satisfactory QCR rating from ICAP.
Management
Organizational Structure
Dynamic Packaging (Pvt.) Limited has developed a defined organizational structure keeping in mind the Company’s operational needs. The Company has a lean organizational structure to control personnel costs while efficiently managing its operations.
Management Team
The management team comprises experienced professionals. Mr. Muhammad Ashraf Chaudhry is the Chief Executive Officer of the Company. Mr. Ahmad Yasir Ch the Chief Operating Officer has been associated with the Company since 2012. Mr. Ahmad has over 27 years of relevant experience and also has special expertise in the packaging industry. He has been working with the Company for over 13 years. The Company’s Chief Financial Officer, Mr. Qulb-E-Abbas, had an MBA in Finance and, an LLB and has over 15 years of relevant experience. He has been working with the Company for over 13 years.
Effectiveness
The experience of the sponsors along with a professional management team has helped the Company to streamline its operations and cut down on its costs. The production facilities have minimal wastage which is effectively managed through re-cycling and re-using in the process.
MIS
To generate MIS and operational reports, the ERP software, Tally 9 is being used. The Company is currently in the process to the implementation of SAP by outsourcing the software development function from Hussain and Choudhry Consulting.
Control Environment
The Company has developed an effective mechanism for the identification, assessment, and reporting of all types of risk arising out of the business operations because there is an internal audit department in place to ensure operational efficiency which operates under the direct supervision of directors.
Business Risk
Industry Dynamics
The packaging industry remains semi-seasonal, with peak demand during the summer months driven by beverage consumption. While raw material costs are partially linked to crude oil prices, recent stability in the PKR/USD exchange rate has provided some relief to input cost pressures. The sector continues to benefit from steady demand for packaged goods, particularly in the food and beverage segment. Companies with efficient operations and strong customer relationships are well-positioned to capitalize on these stable market conditions while managing material cost volatility.
Relative Position
Dynamic Packaging (Pvt.) Limited has captured a good share of the flexible packaging and pharmaceutical packaging market. Major local players in the flexible packaging industry include Packages Convertors, Cherat Packaging, Century Paper and Dynamic Packaging (Pvt.) Limited. The Company is also the sole manufacturer of pharmaceutical packaging. As per management representation, the Company currently holds ~5% market share of pharmaceutical packaging, and the remaining ~95% market is held by local importers. While in flexible packaging, the competition is tough, however, the Company retained an adequate presence and strong customer base with long association.
Revenues
The Company generates revenue from the sale of flexible packaging and pharmaceutical packaging materials in the local market.
Margins
In FY25, the gross profit margin and operating profit margin largely remained the same and reported at ~ 9.5% and ~ 6.7% respectively (FY24: ~ 9.1% and ~ 6.7%). Consequently, in FY25, the Company had a net profit margin of ~ 3.5% (FY24: ~ 3.3%).
Sustainability
Dynamic Packaging (Pvt.) Limited is a stable business entity supported by a diversified client base, comprising pharmaceutical clients (Ferozsons Laboratories, Searl Pakistan, and LCI Pakistan) and FMCG/flexible packaging clients (Pepsi Cola Intl (Pvt) Ltd, Nestle Pakistan Ltd, and National Foods Limited). The Company also has meaningful growth potential in the pharmaceutical segment, while its sister concern, Global Inks & Chemicals (Pvt.) Ltd, further strengthens business continuity through a broad customer portfolio.
Financial Risk
Working capital
In FY25, the Company’s inventory days stood at ~52 days (FY24: ~54 days). Meanwhile, trade receivable days remained the same as last year at ~45 days, and trade payable days decreased to ~7 days (FY24: ~9 days). Consequently, the Company’s net working capital days also largely remained the same during FY25 and stood at ~90 days (FY24: ~91 days).
Coverages
In FY25, the Company’s Free Cash Flows from Operations (FCFO) stood at ~PKR 489mln, increasing from ~PKR 407mln in FY24. The FCFO/Finance cost stood at ~ 3.1x (FY24: 3.1x), which is a good coverage level for the Company. While the Company does take only short-term financing from financial institutions, the strategy is to keep the Company mainly equity-focused; thus, the finance cost is planned to be on a manageable scale moving forward.
Capitalization
The Company has a low-leveraged structure, with only PKR 40mln as long term loan as of FY25. Its gearing ratio has decreased from ~ 29.9% at the end of FY24 to ~ 32.8% at the end of FY25, indicating that the Company does have debt, but it is not increasing its debt ratio currently and is instead relying more on organic growth. The Company obtains short-term debt to meet the working capital requirements.
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