Issuer Profile
Profile
Air Link Communication Limited
('Airlink' or 'the Company') is a public limited company, incorporated in
January 2014 under the repealed Companies Ordinance 1984, now the Companies
Act, 2017. The Company has been listed on the Pakistan Stock Exchange (PSX)
since September 2021. Its registered office is located at 152/1- M,
Quaid-e-Azam Industrial Estate, Kot-Lakhpat, Lahore. Airlink began as a
partnership firm in 2010, engaged in the import and distribution of IT
products, particularly mobile phones and related products. In 2014, a new
private company was incorporated to take over the partnership's business, and
the entire business was transferred to the Company’s books in 2018.
Subsequently, Airlink converted its status to a Public Unlisted Company in April
2019 and was eventually listed on the PSX in September 2021. Airlink’s core
operations comprise the production of Tecno smartphones and the distribution of
mobile phones and allied products for several leading global brands, including
Xiaomi, Samsung, iPhone, Tecno, and Itel. The Company has further strengthened
its market positioning through a partnership with Xiaomi, under which its
wholly owned subsidiary, Select Technologies (Pvt.) Limited (STL), manufactures
and distributes Xiaomi mobile phones and accessories in Pakistan. STL’s
manufacturing facility spans 120,000 sq. ft. of closed area of which 60,000 sq.
ft. is clean-room space and has an annual capacity of ~2.7million units on a
single-shift basis. In FY25, the Company assembled around 2 million devices,
reflecting a capacity utilization rate of ~75%. Airlink is currently developing
a new state-of-the-art manufacturing complex within the Sundar Green Special
Economic Zone (SGSEZ) in Lahore, which is nearing completion. The project
covers eight acres, with three acres owned by Airlink and five acres by STL,
and includes 1.4mln sq. ft. of purpose-built infrastructure. The facility will
incorporate a 1 MW solar power system, expected to reduce production costs,
improve energy efficiency, and support long-term sustainability objectives.
Operating within the SGSEZ framework will provide the Company with ten years of
fiscal incentives, enhancing cost competitiveness and supporting future growth.
Aligned with its broader strategic vision, the new facility is designed to
enable the export of mobile phones, laptops, LED TVs, electronics, home
appliances, and other high-tech products for international brands. This
expansion underscores Airlink’s growing role in strengthening Pakistan’s
manufacturing and export base.
Ownership
The majority stake rests with the
members of the sponsoring family, holding ~73.43% of shares. Additionally,
~12.93% is owned by the general public, ~0.06% is held by foreign companies,
~8.38% is held cumulatively by banks, development finance institutions,
non-banking finance institutions, insurance companies, modarabas and mutual
funds, ~2.27% is held by directors, their spouses and minor children whereas
the remaining ~2.93% is owned by others. The ownership structure of Airlink is
considered stable, given the significant majority stake held by the sponsoring
family. No major changes in the ownership structure are anticipated in the near
future. Mr. Muzzaffar Hayat Piracha, the primary sponsor, has led the Company
since its inception. With extensive industry experience and a deep
understanding of the market, his strong leadership is evident through the
successful strategic partnerships the Company has established. His business
acumen is highly regarded. The owners of the Company do not hold any strategic
stakes in other companies. However, Mr. Muzzaffar Hayat owns commercial and
residential real estate, contributing to the overall financial strength, which
is deemed adequate.
Governance
The Board of Directors comprises
seven members: two non-executive directors (including the chairman and a female
director), two executive directors (including the CEO), and three independent
directors. The Board members are seasoned professionals with extensive,
multifunctional experience across multiple sectors. Mr. Aslam HayatPiracha, the
Chairman, possesses over five decades of business experience with a core
specialty in imports and exports. He is actively involved in overseeing
Airlink's systems and controls. The independent directors are highly regarded
business experts, bringing exposure from diverse sectors. The Board meets at
least quarterly to oversee management's performance and ensure alignment with
the Company’s strategic goals. In FY25, four Board meetings were held with
strong attendance from the directors. Meeting minutes are appropriately
documented, and action points are communicated to the relevant stakeholders.
The Board has established two committees: the Audit Committee and the HR and Remuneration
Committee, which enhance the Board's effectiveness by enabling focused
oversight and efficient decision-making. M/S BDO Ebrahim & Co. Chartered
Accountants, listed in the category 'A' on SBP's panel of auditors, serve as
the Company's external auditors. They have expressed an unqualified opinion on
the Company’s financial statements for the year ended June 30, 2025.
Management
Airlink has a well-defined
organizational structure, divided into eight functional departments: Human
Resources, Production, Retail, Operations, Internal Audit, Marketing,
Distribution, and Accounts & Finance. Each department is led by a
professional Head who reports directly to the CEO. Currently, all key positions
are filled. Mr. Muzaffar Hayat Piracha, the CEO, holds a Master's Degree in
Business Administration and has over two decades of multifaceted leadership
experience across various sectors. He is supported by a seasoned management
team with extensive expertise. Notably, Mr. Adnan Aftab, the CEO of Select
Technologies (Pvt.) Ltd., holds a Master's Degree in Manufacturing Engineering
and has over three decades of experience in manufacturing. Additionally, Mr.
Nusrat Mahmood, the CFO, is a distinguished Management Accountant and Chemical
Engineer with over two decades of experience across multiple industries,
including textiles, fertilizers, and telecommunications. Each functional
department has a multi-layered hierarchy with well-defined and documented roles
and responsibilities, strengthening management effectiveness. Furthermore, six
management committees have been established: the Credit Committee, Risk
Management Committee, Sales Control Committee, Cash Management Committee,
Operational Control Committee, and Business Plan Committee. These committees
enhance overall operational efficacy by enabling focused decision-making and
bridging inter-departmental gaps. The Company has implemented SAP, an ERP solution,
to maintain a robust reporting system. The internal audit department, which
reports directly to the Board’s audit committee, ensures oversight. Detailed
MIS reports for senior management are frequently generated for each business
unit, including region-wise business partner reports with adjustments, daily
stock reports for all warehouses, and product-wise reports of region and
corporate limits.
Business Risk
Pakistan’s cellular market has
experienced rapid growth, with tele-density rising from ~6% in FY04 to ~80% in
FY25. Approximately 95% of cellular networks are now 4G-enabled, with 4G users
making up the vast majority of the data-active population. During FY25,
Pakistan’s mobile phone market exhibited mixed performance amid macroeconomic
headwinds and a gradual recovery in consumer demand. Elevated inflation, high
interest rates, and PKR depreciation constrained purchasing power, particularly
in the mid-to-premium segment, driving a shift toward locally assembled,
affordable models. On the supply side, improved foreign exchange availability
and eased import restrictions supported a modest rebound in local
manufacturing, aided by government-led localization initiatives. Due to which,
local mobile phone production stood at around 30.21 million units in CY25
(CY24: 31.38 million units; CY23: 21.28 million units), comprising roughly
equal volumes of 2G devices (~15 million units) and smartphones (~16 million units),
as reported by the Pakistan Telecommunication Authority (PTA). Meanwhile,
mobile imports increased to ~2.37 million units in CY25 (CY24: 1.71million
units), indicating a slight shift towards imported handsets for the year.
Airlink is among the top 10 mobile phone distributors in the country and the
Company is the sole manufacturer of Xiaomi smartphones in Pakistan and also
manufactures Tecno smartphones and itel phones, signifying the prominent
position of the Company within the mobile phone manufacturing and distribution
industry. Airlink has significantly diversified its portfolio beyond mobile
distribution, solidifying its position as a consumer electronics powerhouse.
Following the successful rollout of Xiaomi and IMIKI products, the Company
recently signed a manufacturing deal with Acer Inc. for laptops and tablets.
Strategic expansion continues in 2025 with the incorporation of its new
wholly-owned subsidiary, ZEXO Technologies (Pvt.) Limited and a landmark
partnership with HISENSE (via Airlink’s subsidiary, SELECT). As notified to the
PSX, this latest venture brings HISENSE’s world-class Smart TVs and air
conditioners to the Pakistani market. The macroeconomic environment has shown
signs of improvement since the second half of FY25, contributing to a recovery
in demand and supporting higher sales volumes. Concurrently, Airlink has
partially completed its new manufacturing facility within the Sundar Green
Special Economic Zone (SGSEZ), which is expected to enhance production
capacity, expand operational scale, and provide notable tax advantages. During
FY25, Airlink’s consolidated revenue was recorded at ~PKR 104.379bln (FY24: PKR
129.742bln), reflecting a decline primarily driven by the imposition of higher
taxes, elevated device prices, and reduced mobile phone assembly volumes amid
subdued market demand and pending new launches. The slowdown in consumer
purchasing power, coupled with a shift toward lower-priced models, further
constrained topline growth. In 1HFY26, sales modestly declined by ~6.6%
year-over-year. Industry-wide demand has also softened, as reflected in PTA
statistics for CY25, which indicate a slight reduction in overall production
levels. The Company’s profitability improved notably in FY25, supported by
effective cost management and operational efficiencies. Gross profit margin
increased to ~10.6% (FY24: ~7.5%), while operating margin strengthened to ~9.1%
(FY24: ~6.5%). Consequently, the net profit margin also rose to ~4.5% (FY24:
~3.6%). The positive trajectory continued in 1HFY26, with gross, operating, and
net margins recorded at ~14.9%, ~12.5%, and ~6.3%, respectively, reflecting
sustained cost discipline and improved production efficiency despite a softer
revenue base.
Financial Risk
Airlink’s working capital
requirements are largely driven by inventory needs across its assembly and
distribution operations. During FY25, the Company’s average gross working
capital days increased to ~67 days (FY24: ~30 days), while net working capital
days rose to ~46 days (FY24: ~18 days). The increase primarily reflected
inventory buildup to meet demand from the principles for new launches. Although
the free cash flow from operations (FCFO) improved to ~PKR 8,839mln in FY25
from PKR 8,578mln in FY24, supported by improved profitability, the interest
coverage ratio moderated to 2.7x (FY24: 3.3x) due to higher finance costs amid
an elevated interest rate environment. The Company’s debt repayment capacity
remained sound, as reflected by a debt payback ratio of 0.4x in both FY25 and FY24.
In 1HFY26, working capital intensity deteriorated, with gross and net working
capital days lengthened to 107 and 86 days, respectively, primarily driven by a
strategic inventory build-up ahead of anticipated new model launches, further
compounded by logistical bottlenecks and transit lead-time extensions
associated with specific modes of transportation. In 1HFY26, FCFO stood at ~PKR
5,750mln, while interest coverage improved to 3.3x, indicating strengthened
cash flow generation and improved capacity to service financial obligations. In
1HFY26, total debt slightly reduced to ~PKR 30.9bln, with the leverage ratio
easing to ~63.6% by December 2025 (FY25: ~64.7%), supported by partial debt
repayments and improved internal cash generation. To support current demand and
expansionary activities, the Company’s working capital requirements are
expected to be met through the existing sukuks and the new issuance. In
parallel, the Company has successfully secured a syndicated long-term facility
of PKR 4,764mln for its new project at Sundar Green Special Economic Zone
(SGSEZ), which has been partially completed, with mobile phones line now
ready-for-service (RFS). The project has been partly financed through a
previously issued PKR 2.0bln sukuk by Select Technologies (Pvt.) Limited, along
with the currently issued Airlink PPSTS-X of PKR 2.0bln. The long-term facility
will be structured into two term finance certificates (TFCs), PKR 1,464mln
under Airlink and PKR 3,300mln under Select, to optimize fund allocation and
align with project financing requirements. The final terms and modalities of the
facility remain under evaluation and could influence the Company’s financial
risk profile, including leverage, liquidity, and debt-servicing capacity.
To date, Air Link and its subsidiary, Select,
have issued a total of fourteen (14) Sukuks/Instruments, from which currently five
sukuks are available in the market and the rest have been matured/redeemed. The
following table outlines the current status of all matured and active issuances
of the Group:
|
No.
|
Instruments
|
Issued on
|
Matured on
|
Current Status
|
|
Under Airlink
Communication Limited
|
|
1
|
PPSTS-I PKR 3.0bln | Mar-24
|
March 18th, 2024
|
September 18th, 2024
|
Matured
|
|
2
|
PPSTS-II PKR 3.12bln | Jul-24
|
July 10th, 2024
|
January 10th, 2025
|
Matured
|
|
3
|
PPSTS-III PKR 4.0bln | Sep-24
|
September 23rd, 2024
|
March 24th, 2025
|
Matured
|
|
4
|
PPSTS-IV PKR 3.0bln | Jan-25
|
January 20th, 2025
|
July 21st, 2025
|
Matured
|
|
5
|
PPSTS-V PKR 4.0bln | Mar-25
|
March 25th, 2025
|
September 25th, 2025
|
Matured
|
|
6
|
PPSTS-VI PKR 3.0bln | Jul-25
|
July 21st, 2025
|
January 21st, 2026
|
Matured
|
|
7
|
PPSTS-VII PKR 3.5bln | Sep-25
|
September 23rd, 2025
|
March 24rd, 2026
|
Matured
|
|
8
|
PPSTS-VIII PKR 3.0bln | Jan-26
|
January 16th, 2026
|
-
|
In the market
|
|
9
|
PPSTS-IX PKR 3.0bln | Feb-26
|
February 24th, 2026
|
-
|
In the market
|
|
10
|
PPSTS-X PKR 2.0bln | Mar-26
|
March 12th, 2026
|
-
|
In the market
|
|
Under Select
Technologies (Pvt.) Limited (Subsidiary)
|
|
1
|
PPSTS-I PKR 4.0bln | Dec-24
|
December 13th, 2024
|
June 14th, 2025
|
Matured
|
|
2
|
PPSTS-II PKR 3.5bln | Jun-25
|
June 16th, 2025
|
December 16th, 2025
|
Matured
|
|
3
|
PPSTS-III PKR 2.0bln | Oct-25
|
October 28th, 2025
|
-
|
In the market
|
|
4
|
PPSTS-IV PKR 3.5bln | Dec-25
|
December 18th, 2025
|
-
|
In the market
|
Instrument Rating Considerations
About the Instrument
Air Link issued its eighth rated,
secured, privately-placed, short-term Sukuk-VIII on January 16th,
2026, marking a strategic financial move for the Company. The Sukuk carries a
markup of 6MK+1.20%, with a tenor of six months. The repayment of principal and
markup will be done in a bullet upon maturity. The purpose of the
instrument is to finance the Company’s growing working capital requirements.
Relative Seniority/Subordination of Instrument
The underlying instrument is secured by a ranking charge over the Company’s current assets.
Credit Enhancement
The
Issuer shall maintain and efficiently manage Debt Payment Account (“DPA”) under
lien of the Investment Agent whereby the payment equivalent to PKR 1,000
million shall be made on or before 50 days before the maturity date, and
subsequently 1/3rd of the remaining amount to be deposited every 15 days
thereafter, such that amount equivalent to full issue amount is available in
the DPA 05 days before the maturity date.
|
Days
from Maturity
|
Amount
(PKR)
|
|
50
|
1,000,000,000
|
|
35
|
666,666,667
|
|
20
|
666,666,667
|
|
5
|
666,666,667
|
|
Total
|
3,000,000,000
|
|