Issuer Profile
Profile
Air Link Communication Limited (hereafter
‘Airlink’ or 'the Company') is a public limited company, incorporated in January
2014 under the repealed Companies Ordinance 1984, now the Companies Act, 2017.
The Company has been listed on the Pakistan Stock Exchange (PSX) since
September 2021. Its registered office is located at 152/1- M, Quaid-e-Azam
Industrial Estate, Kot-Lakhpat, Lahore. Airlink began as a partnership firm in
2010, engaged in the import and distribution of IT products, particularly
mobile phones and related products. In 2014, a new private company was
incorporated to take over the partnership's business, and the entire business
was transferred to the Company’s books in 2018. Subsequently, Airlink converted
its status to a Public Unlisted Company in April 2019 and was eventually listed
on the PSX in September 2021. Airlink’s core operations comprise the production
of Tecno smartphones and the distribution of mobile phones and allied products
for several leading global brands, including Xiaomi, Samsung, iPhone, Tecno,
Itel, and Hisense. The Company has further strengthened its market positioning
through a partnership with Xiaomi, under its subsidiary, Select Technologies
Limited (STL), that manufactures Xiaomi mobile phones, LEDs, and now Hisense ACs
and LEDs as well in Pakistan. Following the successful completion of its
Initial Public Offering (IPO), Select Technologies Limited (SELECT) was listed
on the Pakistan Stock Exchange (PSX) on 13th July 2026. The IPO received a
strong market response, with the book-building phase oversubscribed by
approximately 3.2x and the strike price discovered at PKR 34 per share. The
offering raised approximately PKR 3.02bln, strengthening SELECT's equity base
and supporting its manufacturing expansion and incremental working capital
requirements. Airlink continues to retain a controlling stake in the subsidiary
following the listing. On the manufacturing side, Airlink’s assembly lines have
an annual capacity of ~1.8 million mobile phones units on a single-shift basis
and STL’s assembly lines have an annual capacity of ~2.7 million mobile phones units
and 180k for LEDs on a single-shift basis. In FY26, the Companies assembled
around 1.85 million mobile devices and around 38k units of LEDs. Following the
completion of its new facility in Sundar, the Group has relocated its Xiaomi
and Tecno mobile phone production lines from the Quaid-e-Azam Industrial Estate
facility to the new site. The Sundar facility also houses the newly established
Hisense production lines, thereby consolidating the Group’s key mobile phone
manufacturing operations at a single facility. Operating within the SGSEZ
framework will provide the Company with ten years of fiscal incentives,
enhancing cost competitiveness and supporting future growth. This expansion
underscores Airlink’s growing role in strengthening Pakistan’s manufacturing
and export base. Separately, the Company has announced its entry into electric
mobility through the newly launched brand, “AirV,” with plans to establish an
electric bike assembly facility at its existing SGSEZ complex in Lahore.
Construction and development activities are currently progressing at a fast pace,
with the project expected to further diversify the Group’s product portfolio.
Ownership
The majority stake rests with the
members of the sponsoring family, holding ~73.43% of shares. Additionally,
~12.93% is owned by the general public, ~0.06% is held by foreign companies,
~8.38% is held cumulatively by banks, development finance institutions,
non-banking finance institutions, insurance companies, modarabas and mutual
funds, ~2.27% is held by directors, their spouses and minor children, whereas
the remaining ~2.93% is owned by others. The ownership structure of Airlink is
considered stable, given the significant majority stake held by the sponsoring
family. Mr. Muzzaffar Hayat Piracha, the primary sponsor, has led the Company
since its inception. With extensive industry experience and a deep
understanding of the market, his strong leadership is evident through the
successful strategic partnerships the Company has established. His business
acumen is highly regarded. The owners of the Company do not hold any strategic
stakes in other companies. However, Mr. Muzzaffar Hayat owns commercial and residential
real estate, contributing to the overall financial strength, which is deemed
adequate.
Governance
The Board of Directors comprises
seven members: two non-executive directors (including the chairman and a female
director), two executive directors (including the CEO), and three independent
directors. The Board members are seasoned professionals with extensive,
multifunctional experience across multiple sectors. Mr. Aslam HayatPiracha, the
Chairman, possesses over five decades of business experience with a core
specialty in imports and exports. He is actively involved in overseeing
Airlink's systems and controls. The independent directors are highly regarded
business experts, bringing exposure from diverse sectors. The Board meets at
least quarterly to oversee management's performance and ensure alignment with
the Company’s strategic goals. In FY25, four Board meetings were held with
strong attendance from the directors. Meeting minutes are appropriately
documented, and action points are communicated to the relevant stakeholders.
The Board has established two committees: the Audit Committee and the HR and Remuneration
Committee, which enhance the Board's effectiveness by enabling focused
oversight and efficient decision-making. M/S BDO Ebrahim & Co. Chartered
Accountants, listed in the category 'A' on SBP's panel of auditors, serve as
the Company's external auditors. They have expressed an unqualified opinion on
the Company’s financial statements for the year ended June 30, 2025. Audit for
FY26 is in process.
Management
Airlink has a well-defined
organizational structure, divided into eight functional departments: Human
Resources, Production, Retail, Operations, Internal Audit, Marketing,
Distribution, and Accounts & Finance. Each department is led by a
professional Head who reports directly to the CEO. Currently, all key positions
are filled. Mr. Muzaffar Hayat Piracha, the CEO, holds a Master's Degree in
Business Administration and has over two decades of multifaceted leadership
experience across various sectors. He is supported by a seasoned management
team with extensive expertise. Notably, Mr. Adnan Aftab, the CEO of Select
Technologies Ltd., holds a Master's Degree in Manufacturing Engineering and has
over three decades of experience in manufacturing. Additionally, Mr. Nusrat
Mahmood, the CFO, is a distinguished Management Accountant and Chemical
Engineer with over two decades of experience across multiple industries,
including textiles, fertilizers, and telecommunications. Each functional
department has a multi-layered hierarchy with well-defined and documented roles
and responsibilities, strengthening management effectiveness. Furthermore, six
management committees have been established: the Credit Committee, Risk
Management Committee, Sales Control Committee, Cash Management Committee,
Operational Control Committee, and Business Plan Committee. These committees
enhance overall operational efficacy by enabling focused decision-making and
bridging inter-departmental gaps. The Company has implemented SAP, an ERP solution,
to maintain a robust reporting system. The internal audit department, which
reports directly to the Board’s audit committee, ensures oversight. Detailed
MIS reports for senior management are frequently generated for each business
unit, including region-wise business partner reports with adjustments, daily
stock reports for all warehouses, and product-wise reports of region and
corporate limits.
Business Risk
Pakistan’s cellular market has
reached a high level of maturity, with tele-density surging to ~84% as of Jul’26
and 95% of networks now 4G-enabled; however, there are only a few 5G-supported
mobile sets in Pakistan. While macroeconomic headwinds, specifically elevated
inflation, high interest rates, and PKR depreciation, initially constrained
purchasing power and shifted demand toward affordable, locally assembled
models, the market showed a mixed recovery during FY26. On the supply side,
improved foreign exchange liquidity and eased import restrictions facilitated a
modest rebound in local manufacturing, supported by government-led localization
initiatives. Per the Pakistan Telecommunication Authority’s (PTA) latest
statistics, Pakistan’s mobile handset market remained largely assembly-led,
although local production recorded a modest contraction during CY25. Local
production declined by ~3.7% YoY to 30.21 million units (CY24: 31.38 million),
comprising ~15 million 2G handsets and 16 million smartphones. In contrast,
handset imports increased to ~2.37 million units, indicating relatively
stronger demand for imported devices, particularly in higher-end and
specialized smartphone segments not fully catered to by local assemblers. During
7MCY26 (Jan–Jul '26), local production declined by ~3.4% YoY to 17 million
units, comprising ~9 million 2G phones and ~8 million smartphones, while
commercial imports rose sharply (~92% YoY) to 2.66 million units. The
divergence between softer local output and rising imports reflects growing
consumer preference for premium, technologically advanced handsets, while also
highlighting competitive and demand-side pressures on domestic assemblers. Within this landscape, Airlink
maintains a dominant market position as a top-10 distributor and the sole
manufacturer of Xiaomi smartphones in Pakistan, alongside its authorized seller
position for Apple products and production of Tecno and itel devices. The
Company has strategically transitioned into a diversified consumer electronics
powerhouse, recently expanding its portfolio to include the local manufacturing
of Acer laptops and tablets. Furthering this diversification, Airlink
incorporated ZEXO Technologies (Pvt.) Limited in 2025 and established a
landmark partnership with HISENSE to bring world-class Smart TVs and air
conditioners to the domestic market, which has now entered in the operational
phase and sold ~24k units from Mar’26 to Jun’26. In FY25, Airlink’s consolidated
revenue stood at PKR 104.379 billion, representing a contraction from the PKR
129.742 billion recorded in FY24. This topline decline was primarily the result
of a challenging fiscal environment, marked by the imposition of higher taxes
and elevated device pricing, which, alongside a general slowdown in consumer
purchasing power, shifted market demand toward lower-priced models. This
cooling trend persisted into 9MFY26, with sales declining modestly
year-over-year by ~12.7%, aligning with PTA statistics showing a slight
industry-wide reduction in production. Despite the revenue compression, Airlink
demonstrated significant resilience through a sharp improvement in its
profitability profile. The Company successfully pivoted to a high-efficiency
model, with the gross margin climbing to ~10.6% in FY25 (FY24: ~7.5%) and the
operating margin strengthening to ~9.1% (FY24: ~6.5%). This bottom-line
expansion was further evidenced by the net profit margin rising to ~4.5%, up
from ~3.6% the previous year. This margin-enhancement trajectory further
accelerated in 9MFY26, with gross, operating, and net margins reaching ~13.6%,
~11.0%, and ~5.3%, respectively. These figures underscore Airlink’s ability to
maintain rigorous cost discipline and optimize production efficiencies,
effectively decoupling profitability growth from broader market volume
fluctuations. Over the years, Airlink has
developed into a leading distributor of mobile phones and related devices in
Pakistan, supported by an integrated operating model encompassing distribution,
manufacturing, and retail. The Group’s business profile is underpinned by
long-standing partnerships with international brands across multiple price
segments, alongside its role as an authorized reseller in the premium category.
Its extensive nationwide distribution network, covering a broad base of cities
through multiple regional hubs, provides scale, market penetration, and supply
chain stability. The Group has progressively expanded into local manufacturing,
establishing smartphone assembly capabilities and subsequently diversifying
into adjacent electronics such as smart TVs and computing devices. This gradual
backward integration, undertaken through its subsidiary, has strengthened
operational control and contributed to product portfolio diversification beyond
core handset distribution. Ongoing capacity expansion through the development
of a large-scale manufacturing facility at Sundar is expected to further
enhance production capabilities and support future growth, including potential
export orientation. The relocation of key production lines and continued
collaboration with principal brands indicate a strategy focused on scaling
localized manufacturing while maintaining alignment with global partners. In
parallel, the Group has been broadening its presence into additional consumer
durable segments (household appliances), leveraging its existing distribution
infrastructure. While this diversification is expected to support growth, it is
important to note that these product categories operate under different market
dynamics compared to the mobile phone segment, with potentially distinct demand
patterns, pricing cycles, and inventory turnover. This may necessitate a more
tailored framework and could result in a working capital cycle that differs
from the Company’s historical experience in the mobile phone segment. Overall, Airlink’s sustainability
as a group is supported by its diversified brand relationships, expanding
manufacturing footprint, and established distribution platform. However,
execution of ongoing expansion initiatives, effective management of working
capital, and the successful market penetration of newer product segments, while
managing the operational risks at a targeted level, will remain key
considerations for maintaining financial and operational stability.
Financial Risk
Airlink’s working capital
requirements are largely driven by inventory needs across its assembly and
distribution operations. During FY25, the Company’s average gross working
capital days increased to ~67 days (FY24: ~30 days), while net working capital days
rose to ~46 days (FY24: ~18 days). The increase primarily reflected inventory
buildup to meet demand from the principals for new launches. Although the free
cash flow from operations (FCFO) improved to ~PKR 8,839mln in FY25 from PKR
8,578mln in FY24, supported by improved profitability, the interest coverage
ratio moderated to 2.7x (FY24: 3.3x) due to higher finance costs amid an
elevated interest rate environment. The Company’s debt repayment capacity
remained sound, as reflected by a debt payback ratio of 0.4x in both FY25 and
FY24. In 9MFY26, working capital intensity deteriorated, with gross and net
working capital days lengthened to 112 and 95 days, respectively, primarily
driven by a strategic inventory build-up ahead of a new mobile phone model and
new product launches, further compounded by logistical bottlenecks and transit
lead-time extensions associated with specific modes of transportation. In
9MFY26, FCFO stood at ~PKR 6,819 mln, while interest coverage improved to 3.1x
(FY25: 2.4x), indicating strengthened cash flow generation and improved
capacity to service financial obligations. In 9MFY26, total debt slightly
increased to ~PKR 32.7bln; however, the leverage ratio slightly reduced to
~64.1% by March 2026 (FY25: ~64.7%), supported by reduced policy rates. Airlink continues to fund its
working capital requirements through a combination of majority of short-term
debt instruments and bank borrowings. This increasing leveraging is expected to
reduce gradually following two key developments: the drawdown of approximately
PKR 3.4bln (around 71%) under the Group's long-term syndicated finance facility
and SELECT's successful IPO, which raised approximately PKR 3.02bln. In line
with management's stated strategy, these proceeds will fund incremental working
capital requirements arising from product diversification while gradually
optimizing the Group's funding mix through longer-tenor financing and enhanced
equity capitalization. Although gross leverage remains elevated, net leverage, after
adjusting for cash balances, guarantee margins, and the strengthened equity
base following the IPO, remains within a targeted range. Separately, the
Company has announced its entry into electric mobility through a newly launched
brand, 'AirV', under which it plans to set up an electric bike assembly
facility at its existing SGSEZ complex in Lahore. Construction and development
activities are currently progressing at a fast pace, with the project expected
to further diversify the Group’s product portfolio. Going forward, prudent
deployment of the remaining syndicated facility and IPO proceeds, execution of
the planned gradual de-leveraging strategy, and successful market penetration
of newer product categories will remain important determinants of the Group's
financial flexibility and credit profile. To date, Airlink and its
subsidiary, Select, have issued a total of nineteen (19) Sukuks/Instruments,
from which currently five (5) Sukuks are available in the market and the rest
have been matured/redeemed. The following table outlines the current status of
all matured and active issuances of the Group:

Instrument Rating Considerations
About the Instrument
Airlink is set to issue its fourteenth-rated,
secured, privately-placed, short-term Sukuk-XIV of PKR 2,000 million. The Sukuk
will carry a markup of 6MK+1.10%, with a tenor of six months. The repayment of
principal and markup will be made in a bullet upon maturity. The purpose
of the instrument is to finance the Company’s working capital requirements for
the import of CKDs/SKDs.
Relative Seniority/Subordination of Instrument
The underlying instrument is
secured by a ranking hypothecation charge on all the present and future current
assets of the Issuer including but not limited to stocks and stock-in-transit
and cash etc. of the issuer and all other current assets of the issuer, [such
stocks and stock-in-transit comprising, without limitation, the air
conditioning units bearing serial number(s) [*] and the Liquid Crystal Display
units bearing serial numbers [*], together with all parts, components, accessories,
and packaging pertaining thereto] now belonging or at any time in the future
belonging to the issuer, wherever situated, and any document of title
pertaining to the same such as warehouse receipts, truck receipts, invoices,
etc. All of the issuer’s present and
future book debts, advances, prepayments, deposits and receivables, as
appearing in the audited accounts of the Issuer, whether actual, accruing,
contingent or otherwise, whether currently due or to become due to the issuer
at any time and from time to time in future, whether recorded in the books of
the issuer or not and whether disputed or under litigation, whether acknowledged,
evidenced by any documents, agreements, instruments or otherwise, including any
right, title or interest thereto and any documents, instruments, agreements, pertaining
thereto, without limitation, all securities pertaining thereto, negotiable
instruments, Certificates of investments/Deposits, Receipts and chooses in
actions, contractual benefits and claims.
Credit Enhancement
The Issuer shall maintain and
efficiently manage Debt Payment Account (“DPA”) under lien of the Investment
Agent whereby the payment equivalent to PKR 667 million shall be made on or
before 50 days before the maturity date, and subsequently 1/3rd of
the remaining amount to be deposited every 15 days thereafter, such that amount
equivalent to full issue amount plus profit is available in the DPA 05 days
before the maturity date.
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