Issuer Profile
Profile
Air Link Communication Limited (hereafter
‘Airlink’ or 'the Company') is a public limited company, incorporated in January
2014 under the repealed Companies Ordinance 1984, now the Companies Act, 2017.
The Company has been listed on the Pakistan Stock Exchange (PSX) since
September 2021. Its registered office is located at 152/1- M, Quaid-e-Azam
Industrial Estate, Kot-Lakhpat, Lahore. Airlink began as a partnership firm in
2010, engaged in the import and distribution of IT products, particularly
mobile phones and related products. In 2014, a new private company was
incorporated to take over the partnership's business, and the entire business
was transferred to the Company’s books in 2018. Subsequently, Airlink converted
its status to a Public Unlisted Company in April 2019 and was eventually listed
on the PSX in September 2021. Airlink’s core operations comprise the production
of Tecno smartphones and the distribution of mobile phones and allied products
for several leading global brands, including Xiaomi, Samsung, iPhone, Tecno,
Itel, and Hisense. The Company has further strengthened its market positioning
through a partnership with Xiaomi, under its subsidiary, Select Technologies
Limited (STL), that manufactures Xiaomi mobile phones, LEDs, and now Hisense
ACs and LEDs as well in Pakistan. Following the successful completion of its
Initial Public Offering (IPO), Select Technologies Limited (SELECT) was listed
on the Pakistan Stock Exchange (PSX) on 13th July 2026. The IPO received a
strong market response, with the book-building phase oversubscribed by approximately
3.2x and the strike price discovered at PKR 34 per share. The offering raised
approximately PKR 3.02bln, strengthening SELECT's equity base and supporting
its manufacturing expansion and incremental working capital requirements.
Airlink continues to retain a controlling stake in the subsidiary following the
listing. On the manufacturing side, Airlink’s assembly lines have an annual
capacity of ~1.8 million mobile phones units on a single-shift basis and STL’s
assembly lines have an annual capacity of ~2.7 million mobile phones units and
180k for LEDs on a single-shift basis. In FY26, the Companies assembled around 1.85
million mobile devices and around 38k units of LEDs. Following the completion
of its new facility in Sundar, the Group has relocated its Xiaomi and Tecno
mobile phone production lines from the Quaid-e-Azam Industrial Estate facility
to the new site. The Sundar facility also houses the newly established Hisense
production lines, thereby consolidating the Group’s key mobile phone
manufacturing operations at a single facility. Operating within the SGSEZ
framework will provide the Company with ten years of fiscal incentives,
enhancing cost competitiveness and supporting future growth. This expansion
underscores Airlink’s growing role in strengthening Pakistan’s manufacturing and
export base. Separately, the Company has announced its entry into electric
mobility through the newly launched brand, “AirV,” with plans to establish an
electric bike assembly facility at its existing SGSEZ complex in Lahore.
Construction and development activities are currently progressing at a fast pace,
with the project expected to further diversify the Group’s product portfolio.
Ownership
The majority stake rests with the
members of the sponsoring family, holding ~73.43% of shares. Additionally,
~12.93% is owned by the general public, ~0.06% is held by foreign companies,
~8.38% is held cumulatively by banks, development finance institutions,
non-banking finance institutions, insurance companies, modarabas and mutual
funds, ~2.27% is held by directors, their spouses and minor children, whereas
the remaining ~2.93% is owned by others. The ownership structure of Airlink is
considered stable, given the significant majority stake held by the sponsoring
family. Mr. Muzzaffar Hayat Piracha, the primary sponsor, has led the Company
since its inception. With extensive industry experience and a deep
understanding of the market, his strong leadership is evident through the
successful strategic partnerships the Company has established. His business
acumen is highly regarded. The owners of the Company do not hold any strategic
stakes in other companies. However, Mr. Muzzaffar Hayat owns commercial and residential
real estate, contributing to the overall financial strength, which is deemed
adequate.
Governance
The Board of Directors comprises
seven members: two non-executive directors (including the chairman and a female
director), two executive directors (including the CEO), and three independent
directors. The Board members are seasoned professionals with extensive,
multifunctional experience across multiple sectors. Mr. Aslam Hayat Piracha,
the Chairman, possesses over five decades of business experience with a core
specialty in imports and exports. He is actively involved in overseeing
Airlink's systems and controls. The independent directors are highly regarded
business experts, bringing exposure from diverse sectors. The Board meets at
least quarterly to oversee management's performance and ensure alignment with
the Company’s strategic goals. In FY26, four Board meetings were held with
strong attendance from the directors. Meeting minutes are appropriately
documented, and action points are communicated to the relevant stakeholders.
The Board has established two committees: the Audit Committee and the HR and Remuneration
Committee, which enhance the Board's effectiveness by enabling focused
oversight and efficient decision-making. M/s. BDO Ebrahim & Co. Chartered
Accountants, listed in the category 'A' on SBP's panel of auditors, serve as
the Company's external auditors. They have expressed an unqualified opinion on
the Company’s financial statements for the year ended June 30, 2026.
Management
Airlink has a well-defined
organizational structure, divided into eight functional departments: Human
Resources, Production, Retail, Operations, Internal Audit, Marketing,
Distribution, and Accounts & Finance. Each department is led by a
professional Head who reports directly to the CEO. Currently, all key positions
are filled. Mr. Muzaffar Hayat Piracha, the CEO, holds a Master's Degree in
Business Administration and has over two decades of multifaceted leadership
experience across various sectors. He is supported by a seasoned management
team with extensive expertise. Notably, Mr. Adnan Aftab, the CEO of Select
Technologies Ltd., holds a Master's Degree in Manufacturing Engineering and has
over three decades of experience in manufacturing. Additionally, Mr. Nusrat
Mahmood, the CFO, is a distinguished Management Accountant and Chemical
Engineer with over two decades of experience across multiple industries,
including textiles, fertilizers, and telecommunications. Each functional
department has a multi-layered hierarchy with well-defined and documented roles
and responsibilities, strengthening management effectiveness. Furthermore, six
management committees have been established: the Credit Committee, Risk
Management Committee, Sales Control Committee, Cash Management Committee,
Operational Control Committee, and Business Plan Committee. These committees
enhance overall operational efficacy by enabling focused decision-making and
bridging inter-departmental gaps. The Company has implemented SAP, an ERP solution,
to maintain a robust reporting system. The internal audit department, which
reports directly to the Board’s audit committee, ensures oversight. Detailed
MIS reports for senior management are frequently generated for each business
unit, including region-wise business partner reports with adjustments, daily
stock reports for all warehouses, and product-wise reports of region and
corporate limits.
Business Risk
Pakistan’s cellular market has reached a high level of
maturity, with tele-density at ~84.46% as of Aug’26 and 95% of networks now
4G-enabled; however, there are only a few 5G-supported mobile sets in Pakistan.
Macroeconomic conditions improved during FY26, with real GDP growth of 3.7%
(FY25: 3.2%) and a reduction in the policy rate to 10.0% by Dec’25, although
higher energy-linked inflation led the State Bank of Pakistan to raise the rate
to 11.5% in Apr’26. Elevated inflation, high interest rates, and PKR
depreciation had earlier constrained purchasing power and shifted demand toward
affordable, locally assembled models, and the market showed a mixed recovery
during FY26. On the supply side, improved foreign exchange liquidity and eased
import restrictions facilitated a modest rebound in local manufacturing,
supported by government-led localization initiatives. Per the Pakistan
Telecommunication Authority’s (PTA) latest statistics, Pakistan’s mobile
handset market remained largely assembly-led, although local production
recorded a modest contraction during CY25. Local production declined by ~3.7%
YoY to 30.21 million units (CY24: 31.38 million), comprising ~15 million 2G
handsets and 16 million smartphones, while handset imports increased to ~2.37
million units. During 8MCY26 (Jan to Aug), local production declined by ~7.3%
YoY to 18.66 million units, comprising ~11 million 2G phones and ~8 million
smartphones, while commercial imports rose sharply (~73.4% YoY) to 2.74 million
units. The divergence between continued softer local output and rising imports
reflects growing consumer preference for premium, technologically advanced
handsets, while also highlighting sustained competitive and demand-side
pressures on domestic assemblers. Within this landscape, Airlink
operates as a top distributor and the sole manufacturer of Xiaomi smartphones
in Pakistan, alongside its authorized seller position for Apple products and
its production of Tecno and itel devices. The product range has widened to
include the local assembly of Acer laptops and tablets. Zexo Technologies
(Pvt.) Limited was incorporated in Dec’25 (Note 1.2.3), and the partnership
with Hisense for smart TVs and air conditioners, signed in 2025 and formally
launched in Jun’26, has entered the operational phase with ~24k units sold from
Mar’26 to Jun’26. Customer
concentration eased in FY26, as revenue from Xiaomi Pakistan (Private) Limited
declined to PKR 28,069mln (~31.3% of consolidated revenue) from PKR 47,943mln
(~45.9%) in FY25. Revenue from all other customers rose ~9.4% to ~PKR
61,700mln, which indicates that the decline in consolidated revenue was
attributable to Xiaomi Pakistan (Private) Limited. In FY26, consolidated net revenue declined by ~14.0% to
PKR 89,769mln (FY25: PKR 104,364mln; FY24: PKR 129,742mln), the second
consecutive annual contraction. Handset production declined by ~33.3% to ~1.87
million units (FY25: ~2.80 million), equivalent to ~39.8% of the stated
capacity of 4.70 million units (FY25: ~59.6%). Management attributes the
shortfall to PKR depreciation, which raised handset prices and reduced consumer
purchasing power. Television production increased to ~38k units (FY25: ~9k), and
air conditioner production commenced at ~12k units. By segment, Assembly
revenue declined by ~22.4% to PKR 46,600mln (FY25: PKR 60,011mln), while
Distribution and Retail revenue declined by ~3.1% to PKR 42,964mln (FY25: PKR
44,353mln). Profitability improved despite lower revenue. Gross
margin rose to ~15.1% (FY25: ~10.5%; FY24: ~7.5%), operating margin to ~12.6%
(FY25: ~9.1%; FY24: ~6.5%), and net margin to ~6.9% (FY25: ~4.5%; FY24: ~3.6%).
The improvement was concentrated in the Assembly segment, where gross margin
widened to ~18.9% (FY25: ~10.9%) and which contributed ~64.9% of gross profit
(FY25: ~59.3%), whereas Distribution and Retail gross margin was ~11.1% (FY25:
~10.1%). Operating expenses increased by ~54.1% to PKR 2,265mln (~2.5% of
revenue; FY25: ~1.4%), led by selling and distribution costs of PKR 823mln
(FY25: PKR 368mln), yet operating profit rose by ~18.8% to PKR 11,319mln. Net
profit increased by ~31.1% to PKR 6,226mln, supported by a lower effective tax
rate of ~14.1% (FY25: ~23.5%), with the Assembly segment’s tax charge declining
to PKR 26mln (FY25: PKR 738mln). As margins have expanded on a lower volume
base and a higher share of assembly earnings, their durability will depend on
assembly volumes recovering from current utilization levels without a reversal
in product mix or pricing. Over the years, Airlink has
developed into a leading distributor of mobile phones and related devices in
Pakistan, supported by an integrated operating model encompassing distribution,
manufacturing, and retail. The Group’s business profile is underpinned by
long-standing partnerships with international brands across multiple price
segments, alongside its role as an authorized reseller in the premium category.
Its nationwide distribution network, covering a broad base of cities through
multiple regional hubs, provides scale, market penetration, and supply chain
stability. Through its subsidiary, Select Technologies Limited, the Group has
progressively expanded into local manufacturing, establishing smartphone
assembly capabilities and subsequently diversifying into smart TVs, air
conditioners, and computing devices, which has strengthened operational control
and product diversification beyond core handset distribution. The new Sundar facility is expected to support future
growth, including potential export orientation. After the reporting date, the
Group incorporated AirFin Consumer Finance (Private) Limited, with an approved
investment of PKR 500mln, to offer Buy Now Pay Later services, and the Board
approved an electric bike assembly project under the ‘AirV’ brand. These
initiatives, together with household appliances, operate under different market
dynamics compared to the mobile phone segment, with potentially distinct demand
patterns, pricing cycles, and inventory turnover, while consumer financing
introduces a credit exposure that differs from the Group’s trade receivable
profile. This may necessitate a more tailored framework and could result in a
working capital cycle that differs from the Group’s historical experience in
the mobile phone segment. Overall, Airlink’s sustainability as a group is supported
by its diversified brand relationships, a lower dependence on a single
principal (Xiaomi: ~31.3% of revenue), an expanding manufacturing footprint,
and an established distribution platform. However, the extended working capital
cycle (net working capital days of ~113 in FY26), handset capacity utilization
of ~39.8%, execution of the ongoing expansion at Sundar, and the successful
market penetration of newer product segments, including appliances, electric
bikes, and consumer financing, while managing the operational risks at a
targeted level, will remain key considerations for maintaining financial and
operational stability.
Financial Risk
Airlink’s working capital requirements are largely driven
by inventory and trade receivables across its assembly and distribution
operations. During FY26, average gross working capital days lengthened to ~132
days (FY25: ~67 days; FY24: ~30 days), while net working capital days rose to
~113 days (FY25: ~46 days; FY24: ~18 days). Inventory days increased to ~87
(FY25: ~47) as stock in trade rose by ~24.9% to PKR 23,630mln, of which PKR
14,944mln (~63.2%; FY25: PKR 8,527mln, ~45.1%) represented goods in transit.
Receivable days increased to ~46 (FY25: ~19) as trade debts rose to PKR
15,009mln. Trade payables declined to PKR 1,571mln (FY25: PKR 7,763mln),
including PKR 1,267mln due to Xiaomi H.K. Limited. FCFO stood at ~PKR 8,984mln
(FY25: PKR 8,839mln), an increase of ~1.6% against EBITDA growth of ~22.0% to
PKR 12,003mln, as taxes paid rose to PKR 2,851mln (FY25: PKR 816mln). Finance
cost on borrowings increased by ~8.8% to PKR 3,904mln. EBITDA to finance cost
coverage improved to 3.1x (FY25: 2.7x; FY24: 3.3x), while FCFO to finance cost
moderated to 2.3x (FY25: 2.5x) and the debt payback ratio rose to 0.9x (FY25:
0.4x). Dividends paid in FY26 amounted to PKR 2,409mln, and no final dividend
has been proposed for FY26, compared with PKR 4.5 per share for FY25. Airlink continues to fund its working capital
requirements through a combination of short-term and long-term borrowings.
Total borrowings increased by ~48.5% to PKR 46,983mln (FY25: PKR 31,647mln), of
which short-term borrowings of PKR 42,552mln represented ~90.6% (FY25: ~93.4%).
Sukuk of PKR 15,000mln accounted for ~35.3% of short-term borrowings (FY25: PKR
10,500mln; ~35.5%). Long-term borrowings, including the current portion, rose
to PKR 4,431mln (FY25: PKR 2,077mln), following the drawdown of syndicated term
loans of PKR 3,203mln, which carry a ten-year tenor, a one-year grace period.
Equity increased by ~21.1% to PKR 20,878mln on retained earnings; however,
gross leverage rose to ~69.2% (FY25: ~64.7%; FY24: ~51.8%) as borrowings grew
faster than equity. Net of cash, term deposits, and margins held against bank
guarantees and letters of credit, the Group’s net leverage was ~60.5% (FY25:
~46.7%), reflecting a decline in margins held against bank guarantees and LCs.
Current ratio remained adequate at ~1.2x in FY26 (FY25: ~1.1x). Subsequent to
the reporting date, SELECT’s listing on 13 Jul’26 raised ~PKR 3.02bln, and ~PKR
3.4bln (around 71%) of the syndicated facility has been drawn to date. In line
with management’s stated strategy, these proceeds will fund incremental working
capital requirements arising from product diversification, the PKR 500mln
investment in AirFin Consumer Finance, and the AirV project, while gradually
optimizing the funding mix through longer-tenor financing and enhanced equity
capitalization. Going forward, prudent deployment of these proceeds, execution
of the planned de-leveraging, which is not yet reflected in the Jun’26 balance
sheet, and successful market penetration of newer product categories will
remain important determinants of the Group’s financial flexibility and credit
profile. To date, Airlink and its
subsidiary, Select, have issued a total of twenty (20) Sukuks/Instruments, from which
currently five (5) Sukuks are available in the market from which PPSTS-XI will be matured soon and
the rest have been matured/redeemed. The following table outlines the current
status of all matured and active issuances of the Group:

Instrument Rating Considerations
About the Instrument
Airlink is set to issue its fifteenth-rated,
secured, privately-placed, short-term Sukuk-XV of PKR 3,000 million. The Sukuk will
carry a markup of 6MK+1.10%, with a tenor of six months. The repayment of
principal and markup will be made in a bullet upon maturity. The purpose
of the instrument is to finance the Company’s working capital requirements for
the import of CKDs/SKDs.
Relative Seniority/Subordination of Instrument
The underlying instrument is
secured by a ranking charge over the current assets of the Issuer.
Credit Enhancement
The Issuer shall maintain and
efficiently manage Debt Payment Account (“DPA”) under lien of the Investment
Agent whereby the payment equivalent to PKR 750 million shall be made on or
before 47 days before the maturity date, and every fortnight thereafter, such
that amount equivalent to full issue amount plus profit is available in the DPA
05 days before the maturity date.
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