PACRA Maintains Entity Ratings of Sarena Textile Industries (Pvt.) Limited
Sarena Textile Industries (Private) Limited specializes in weaving, dyeing, printing, finishing and stitching. The company offers a variety of special finishes and is the only licensee for PROBAN® in Pakistan. The company employs experienced professionals, aided by comprehensive reporting who look after operations with autonomy. The greater part of revenue is generated from processing sales followed by weaving. Recent devaluation of the rupee enabled the company to capitalize on positive dynamics and grow its revenue and margins in line with industry trends. The company has a strong financial profile categorized by a moderately leveraged capital structure and improving working capital management due to reduced net working capital days. A significant increase in cash flows driven by revenue growth resulted in strong coverages for the company.
The ratings are dependent on the management’s ability to improve corporate governance framework. Additionally, sustainability of working capital management and margins is critical. Adverse movement in margins and/or coverages will negatively impact the ratings.
Sarena Textile Industries (Private) Limited, incorporated in 1998, is a part of the Sefam and Ali Group of Industries, most famous for its fashion brand Bareezé. The company has its plant located at Sheikhupura road which is equipped with ~100 looms and has processing facilities with the capability to process ~6mln mtrs. of fabric per month. Ownership of the company lies with the four children of Mr. J.A Zaman (late). Mr. Zaman founded Ali Embroidery Mills (Private) Limited in 1972, which later became the launching pad for Sefam & Sarena Group of Industries. The group has expanded its operations over the years and owns many well-known retail brands, such as, Bareezé, Leisure Club, Minnie Minors, Chinyere, Home Expressions and Kayseria, among others.
Majority of the ownership (84%) lies with Mr. Hamid Zaman and Ms. Seema Aziz, both of whom are educated from prestigious universities and have a diverse background in the textile industry. Operations of the company are looked after by the Chief Executive Officer, Mr. Asif Masood.