PACRA assigns Entity Ratings to K.K. Rice Mills (Pvt.) Limited
The ratings incorporate the adequate market positioning of the company. KK Rice makes adequate profit though operational efficiency reflects rooms for improvement. KK Rice Mills (Pvt) Limited has adopted a top-line centric approach targeting Middle East and the African region. The company is going through business expansion and the management expects to generate the maximum fruit of the expansion. Timely promotion of the product at the right price is essential.
Compared to established corporate, the board oversight and control environment are desirous of further improvement.
The ratings are dependant upon the maintained business volume and profitability. Adherence to sound financial discipline while strengthening debt servicing capacity through improving cash position is vital for the ratings
KK Rice Mills (pvt) Ltd, incorporated in June 2009, is a privately owned family business. The company obtained the exporter’s license in September 2009 from Rice Exporters Association of Pakistan(REAP). The board of KK Rice Mills (pvt) Ltd comprises of three member including the CEO of the company.
The CEO of the company, Mr. Chela Ram, is the man at the last mile, holding majority shares in the company. He is an experienced entrepreneur with over 2 decades of experience in rice business. Mr. Ram has also served as the Vice Chairman Rice Exporter Association of Pakistan and Chairman of Pakistan Hindu Council. His family has been in the commodity trading since three generations.