PACRA Maintains Entity Ratings of HUM Network Limited
The ratings reflect HUM Network's ability to uphold its relative market position in the domestic media industry. With an appreciable presence of HUM TV - the company's flagship channel in entertainment segment, HUM Network has expanded into multiple TV ventures on a timeline basis including Hum Masala, Hum Sitaray and Hum News since May'18.
The company has booked a net loss over the last three quarters on account of Industry-wide factors as well as the cash outflow in the amidst of the launch of News Channel.
The ratings, however, take into consideration on-balance sheet liquidity to support the overall risk profile of the company though the revival from losses is essential. The management is also eyeing new revenue streams; also they are looking at increased revenue from the News Channel, which is expected to reach break even over the medium horizon. The times are challenging. The company is resolved to cruise through the tough period with the help of available cushions available on its balance sheet. The company currently has no short term debt.
The ratings are dependent upon recourse to improved financial risk profile. Prolonged downturn in the bottom line would have an adverse impact on the credit rating of the company.
HUM Network Limited, listed on Pakistan Stock Exchange, commenced its operations in January 2005. The company's shareholding is dominated by ownership of foreign companies (~51%), followed by shares of the Sponsoring family (~29%) - Mr. Duraid Qureshi (~24%) and Mr. Shunaid Qureshi (~5%).
The company is one of the largest media houses of Pakistan that has a diversified portfolio of business. Board of Directors comprises nine (9) members with one independent directors. Mr. Duraid Qureshi is the CEO of the company. He is supported by a team of experienced professionals.