PACRA Assigns Initial Entity Ratings to National Foods Limited
National Foods Limited (‘National Foods’ or ‘the Company’) was established in 1970 with an objective to introduce branded and packaged spices. Over the years, the Company has diversified its product portfolio into 11 product categories and almost 250 SKUs. The Company has shown a strong character by converting its challenges into opportunities. Today, National Foods holds sizeable brand equity in most of its product categories. The Company is Pakistan’s leading player in the multi-category food market. The market operates with unbranded segment as a sizeable player. However, an opportunity for expansion exists in the branded segment.
National Foods enjoy a sound risk profile and continues to increase its top-line backed by volumetric growth. The Company has maintained healthy margins and profitability over the years despite its raw material being sensitive to rupee devaluation, followed by increase in marketing expenses. Although competition is heating up for its recipe mixes segment, the management is confident to hold current performance pattern. Ratings draw strength from the Company’s strong financial profile represented by a modestly leveraged capital structure, stable coverages and efficient management of working capital.
National Foods entered in the international market through a wholly owned subsidiary, National Foods DMCC (NFL DMCC), a UAE based company. The recent investment in A1 Cash & Carry, through National Epicure Inc. (Canada) - a wholly owned subsidiary of NFL DMCC, provides the requisite diversification. The Company derives strength from its holding company structure and stable international operations, which bodes well for the ratings. Also, the profitability at a consolidated level is significantly promising. Ratings draw comfort from sponsor's business acumen and their widespread reach. Strong governance framework adds strength to the Company's profile.
The ratings are dependent upon the management’s ability to sustain margins while improving its market share. Timely commencement of growth activities remain critical. Prudent management of the working capital, maintaining sufficient cash flows and coverages are imperative for the ratings.
National Foods Limited was incorporated as a private limited company in 1970. The Company was listed on Pakistan Stock Exchange in 1988. Currently, the Company is engaged in the production of convenience food items with a portfolio of over 11 product categories and almost 250 SKUs. The manufacturing facilities are located in Port Qasim, SITE, Nooriabad and Gujranwala.
Major shareholding resides with sponsors through ATC Holdings (Pvt.) Limited (~34%), and individual family members (~23%). Directors and their family members hold ~16% stake while, Foreign Companies hold ~15% shares. Remaining ~12% of stake resides with the general public. The Company's Board is chaired by Mr. Abdul Majeed, whereas, Mr. Abrar Hasan heads the Company as the Chief Executive Officer. He is aided by a team of experienced professionals.