Analyst
Muhammad Umer Munir
umer.munir@pacra.com
+92-42-35869504
www.pacra.com
Applicable Criteria
Related Research
PACRA Maintains Asset Manager Rating of AL Habib Asset Management Limited
| Rating Type | Asset Manager | |
|
Current (12-Aug-26 ) |
Previous (12-Aug-25 ) |
|
| Action | Maintain | Maintain |
| AM Rating | AM1 | AM1 |
| Outlook | Stable | Stable |
| Rating Watch | - | - |
The rating assigned to AL Habib Asset Management Limited ("AHAML" or "the AMC") incorporates the AMC's strong market position in Pakistan's asset management industry, supported by a disciplined investment philosophy, an effective governance framework and sound risk management practices. The AMC's association with Bank AL Habib Limited continues to provide a competitive advantage through strong brand recognition, established market credibility, and access to an extensive distribution network. This affiliation has enabled AHAML to effectively leverage the parent Bank's outreach and strengthen its penetration across various investor segments.
As of June'26, the industry’s AUM stood at PKR 4.3trln (SPLY: PKR 3.7trln). The money market category held the largest share at 56%, followed by the income category at 25% and the equity category at 19%. AHAML’s Assets Under Management (AUM) increased by approximately 15% to PKR 290.6bln as of June 2026, compared to PKR 253.0bln in June 2025. while its market share remained intact at 7% compared to the same period last year, reflecting the AMC's ability to sustain its competitive position within the industry despite increasing competition. During the period, the AMC further expanded its product suite through the launch of additional conventional and Shariah-compliant fixed Return fund plans, while also broadening its Shariah-compliant money market fund offerings. These initiatives demonstrate the AMC's focus on product innovation and catering to evolving investment preferences across different risk profiles. The investor base remained adequately diversified, with 37% of the AUM contributed by retail investors and 63% by institutional and corporate clients. During the period, 76% of sales originated from existing clients and 24% from new accounts, while total redemptions comprised 79% institutional and 21% retail withdrawals. The average concentration of the top 10 investors stood at 33% of the total AUM, while related-party holdings remained contained at 7%, reflecting a stable funding profile and manageable investor concentration risk. Fund performance remained subdued during the period, with most funds underperforming their respective benchmarks. However, remained align with industry average. The AMC continues to focus on improving investment performance through active monitoring of market conditions and disciplined asset allocation. Financial performance strengthened considerably during the period. As of Dec'25, Profit before tax stood at PKR 2.2bln (Dec'24: PKR 2.4bln), while profit after tax was reported at PKR 1.4bln (Dec'24: PKR 1.5bln). The AMC's financial performance continued to benefit from higher management fee income arising from growth in AUMs and increased operational scale. The AMC's financial risk profile remained strong, with shareholders' equity increasing to PKR 4.5bln in Dec'25 (Dec'24: PKR 3.0bln) and total assets rising to PKR 4.9bln in Dec'25 (Dec'24: PKR 3.2bln), reflecting a strengthened capitalization base and enhanced financial capacity.
Going forward, enhanced market penetration driven by a strengthened retail presence through digital channels and consistent fund performance will be critical. Additionally, monitoring and addressing the concentration level will remain a focus.
About
the Entity
AHAML, incorporated in September 2005 as an unlisted public Company, is one of the growing Asset Management and Investment Advisory Companies in Pakistan and is licensed by the Securities and Exchange Commission of Pakistan (SECP) to carry out services under the Non-Banking Finance Companies Regulations. The AMC is a wholly owned subsidiary of Bank AL Habib Limited. The Board comprises six members. Mr. Abbas D. Habib serves as the Chairperson of the Board and also holds the position of Chairperson at Bank Al Habib Limited. He is a Fellow Member of the Institute of Bankers Pakistan and brings over 42 years of extensive experience. The CEO, Mr. Kashif Rafi, has vast experience spanning over 23 years in the field of Investments and Fund Management.