Profile
Legal Structure
STPL was incorporated as a private limited
Company on 21 December, 2023 in Pakistan under the Companies Act, 2017. The
Company is a wholly owned subsidiary of SIL. The Company’s registered head
office is located at Servis House, 2 Main Gulberg, Lahore.
Background
The parent company, SIL, traces its origins
back to the late 1930s in Lahore when its founders Ch. Muhammad Saeed, Ch.
Nazar Muhammad and Ch. Muhammad Hussain began manufacturing and supplying
mosquito nets, minor steel products, leather chappals, and eventually travel
bags, hand bags, and holdalls, made of canvas and leather. SIL was formally
incorporated as a private limited company in 1957 and later converted into a
public limited company on September 23, 1959. In 1954, SIL installed a shoe
manufacturing plant in the industrial area of Gulberg, Lahore, commencing
large-scale footwear production the same year. The Company’s expansion
continued with the acquisition of land in Gujrat, where one of Punjab’s largest
industrial complexes was set up, encompassing the production of leather and
canvas footwear, canvas fabric, textile spinning and eventually bicycle tyres
and tubes. Over the decades, SIL has evolved into a diversified player with
strong presence in both the tyre and footwear industries. In 2024, SIL transfer its Tyre Undertaking to
its wholly owned subsidiary namely, Service Tyres (Private) Limited, through an
approved Scheme of Arrangement.
Operations
The
principal line of business of STPL is to carry on the business of
manufacturing, trading, sale, marketing, retail, wholesale, import, and export
of all types of tyres, tubes, spare parts, and allied products for bicycles,
motorcycles, scooters, rickshaws, automobiles, aircraft, buses, trucks, cars,
tractors, trolleys, and other vehicles. The Company has an annual installed
capacity of ~22.95mln tyres and ~57.45mln tubes in the tyre division. In the
Servis genuine parts division, the Company has an installed capacity of ~2.5mln
chains and ~1.9mln sprockets. As of CY24, capacity utilization stood at ~66.5%
in tyres, ~75.7% in tubes, ~89.3% in chains, and ~99% in sprockets,
underscoring efficient operational execution across both segments.
Ownership
Ownership Structure
STPL
operates as a wholly owned subsidiary of Service Industries Limited, which
holds nearly 100% ownership in the Company. This close integration provides
STPL with strong strategic and financial backing from its parent entity,
enabling synergies in brand recognition, supply chain management, and market
outreach.
Stability
STPL’s
ownership structure is considered stable, as the controlling stake is held by
Service Industries Limited, a well-established entity with over six decades of
presence across multiple industries.
Business Acumen
The
business acumen of the sponsors is regarded as strong, anchored by the
longstanding involvement of the sponsoring families who remain actively engaged
in guiding the Company. With decades of experience in footwear and tyres
business, the sponsors have consistently demonstrated strategic foresight and
execution capabilities that have driven SIL’s sustained growth. Their ability
to identify and capitalize on investment opportunities is reflected in the
successful diversification into subsidiaries such as Service Retail, Service
Global Footwear and Service Long March Tyres. Backed by strong financial depth
and resources, the sponsors have established SIL’s flagship brand “Servis” as a
household name in Pakistan while also extending the Company’s presence globally.
This proven track record of building scale, brand equity, and international
reach underscores the sponsors’ robust business acumen.
Financial Strength
Being
a part of the Servis Group, STPL benefits from a strong financial standing and
wide access to both domestic and international markets. This affiliation also
ensures that sponsor support, if needed, remains readily available. By the
close of CY24, the Servis Group reported a consolidated asset base of ~PKR
110.6bln and consolidated revenues of about ~PKR 125bln, reflecting its robust
financial position and market reach.
Governance
Board Structure
The Board of Directors of STPL comprises five
members, including the Chief Executive Officer (CEO). The composition reflects
diversity in expertise across regulatory affairs, industry operations, and
business leadership, supporting effective decision-making and strategic
oversight.
Members’ Profile
Mr. Arif Saeed (CEO) has served as Chairman
of Service Global Footwear, Engineering Development Board, and founding
Chairman of major public-sector power companies, in addition to leading APTMA
and Lahore Stock Exchange. Mr. Omar Saeed has served as CEO of SIL (2011–2018)
and currently serves as CEO of Service Long March Tyres and Servis Foundation,
while also serving on boards of Nestlé Pakistan, Systems Limited, and Service
Global Footwear. Mr. Hassan Javed is a director at STPL, has served as CEO of Service
Global Footwear, and has also chaired the Pakistan Footwear Manufacturers
Association and GESCO. Mr. Saif Javed serves as Head of a business unit at
Service Global Footwear. Mr. Ejaz serves as the Chief Operating Officer (COO)
of STPL. He began his career in the FMCG sector with key roles at Qarshi
Industries and Mayfair Pakistan before joining Service Industries Limited as
Country Manager for the tyres business.
Board Effectiveness
The
Board of SIL, the parent company of STPL, convenes quarterly meetings with a
predefined agenda to review STPL’s management performance and ensure alignment
with the Company’s strategic objectives. Proceedings are formally documented,
and action items are communicated to relevant stakeholders for timely
execution. To further strengthen governance, the formation of specialized
committees could provide more focused oversight and facilitate efficient
decision-making.
Financial Transparency
The
external auditors are M/s. Riaz Ahmad & Co., Chartered Accountants, having
satisfactory QCR Rating and also classified in category “A” on the SBP's panel
of auditors. The auditor expressed an unqualified opinion on the financial
statements of the Company for the year ending December 31st, 2024.
Management
Organizational Structure
On
group level, the Company is structured into multiple operational entities, each
overseen by specialized management teams tailored to their respective
functions. Clear reporting lines, defined roles, and accountability mechanisms
ensure operational efficiency and effective oversight. The Company also
benefits from the stability of having all key positions filled, with senior
management experienced in leading both domestic operations and international
ventures. This professionalized governance structure underpins STPL’s ability
to effectively discharge its operational responsibilities and support
sustainable growth of Servis Group.
Management Team
The
management team comprises seasoned professionals with extensive industry
knowledge and functional expertise. Mr. Arif Saeed, the CEO, brings over 27
years of experience and is supported by executives including Mr. Badar Ul
Hassan (Group CFO), a Chartered Accountant with over 25 years of experience,
and Mr. Omar Saeed, Executive Director, with more than two decades of
leadership within the Group. Other senior team members include specialists in
finance, technical operations, human resources, sales, and marketing, many of
whom have long tenures with Servis Group, ensuring both continuity and depth of
expertise. The mix of family leadership and professional managers provides a
well-rounded foundation for strategic execution.
Effectiveness
With
the support of an experienced team of professionals, STPL has gradually
strengthened its business profile, expanding operations across various cities
in Pakistan and tapping export markets over the years. The management functions
are clearly defined, enabling effective pursuit of strategic objectives. The
company’s ability to execute its expansion strategy demonstrates management’s
capacity to deliver on stated plans.
MIS
The
Company has implemented an Enterprise Resource Planning (ERP) solution through
Oracle E-Business Suite (EBS) R12, which integrates multiple operational and
financial modules. The system generates periodic (daily and monthly) reports
that provide management with timely, structured, and reliable information to
support decision-making across operational, financial, and strategic
dimensions. The deployment of such technology infrastructure enhances
efficiency, ensures transparency, and enables management to monitor performance
effectively. This setup is in line with industry best practices for
information-based decision-making.
Control Environment
STPL
has established a structured control environment supported by a team of
qualified professionals responsible for implementing and monitoring policies
and procedures across all functions. Segregation of duties and clarity of roles
minimize operational risk, while occupancy of key positions supports continuity
of processes. A centralized internal audit function further strengthens the
framework by ensuring compliance with established controls and driving
continuous improvements. The integration of operations with ERP-based systems
provides additional built-in checks, thereby reducing the scope for conflict of
interest and reinforcing a process-driven culture.
Business Risk
Industry Dynamics
The
tyre industry in Pakistan plays a vital role in the broader mobility sector,
with demand closely linked to replacement cycles and sales of automobiles and
motorcycles. Given the industry’s heavy reliance on imported raw materials
(natural rubber, synthetic rubber, carbon black, etc.), it remains structurally
vulnerable to exchange rate volatility and global commodity price swings.
Demand is predominantly replacement-driven (~80–90%), while OEMs account for a
smaller share. The 2/3-wheeler segment continues to anchor industry volumes,
with over 1.5 million units sold in FY25, supported by affordability and
resilient rural demand. In the commercial segment, demand for Truck and Bus
Radial (TBR) tyres is expanding, aided by regulatory push for localization,
ongoing import substitution, and rising logistics requirements. In FY25, truck
and bus sales stood at ~5,200 units, while the LCV and pickup segment posted a
strong ~61% volumetric growth, reinforcing the strategic significance of the
commercial tyre space. Conversely, the agricultural tyre segment witnessed a
slowdown, with tractor sales declining to ~29,000 units in FY25 versus ~45,911
units in FY24, reflecting a ~37% contraction. The decline underscores pressure
on rural incomes and mechanization uptake. Nonetheless, the segment remains
strategically important, with prospects of recovery tied to improvement in
rural purchasing power. Overall, the industry exhibits steady underlying demand
potential, supported by replacement needs, gradual localization initiatives,
and growing export avenues. However, rising input costs, currency depreciation,
energy shortages, and competition from smuggled and under-invoiced tyres
continue to weigh on sector margins. Future growth remains contingent on
macroeconomic stability, sustained policy support for localization, and the
industry’s ability to diversify its export base.
Relative Position
STPL holds a prominent position in Pakistan’s
tyre industry, supported by its dominant market share and established presence
in both domestic and export markets. With sizeable installed capacities of ~23
million tyres and ~57 million tubes, the Company stands as a benchmark within
its respective segments. The scale of operations allows STPL to leverage
economies of scale, cater to a wide customer base, and maintain a strong
competitive edge in the industry.
Revenues
In
CY24, the Company reported revenues of ~PKR 46.3bln, with exports contributed
~PKR 5.7bln. During 6MCY25, revenues increased to ~PKR 25.9bln, reflecting a
half year over half year growth of ~9.7% compared to PKR 23.6bln in 6MCY24. The
revenue mix in 6MCY25 remained predominantly concentrated in tyres, which
accounted for ~92.8% of the topline, while servis genuine parts contributed the
remaining ~7.2%.
Margins
The Company’s gross profit margin stood at 20.1% in CY24,
while for 6MCY25 it moderated to 19.2%, compared to 20.7% in 6MCY24. Operating
margin recorded at 13.3% in CY24 and 12.7% in 6MCY25, down from 14.3% in the
corresponding prior period, mainly due to higher distribution and
administrative expenses. However, net profitability remained resilient, with
the net margin at ~7.5% in CY24 and improving marginally to 8.5% in 6MCY25
(6MCY24: 8.4%).
Sustainability
STPL is committed to advancing its financial and
operational sustainability through continuous product diversification and
innovation. Leveraging advanced technology and decades of industry expertise,
the Company is strategically expanding its global footprint while also
strengthening its domestic market position in the tyre industry.
Financial Risk
Working capital
The Company’s gross and net working capital cycle stood at 66
days and 52 days, respectively, in CY24. For 6MCY25, the cycle lengthened
modestly to 74 days and 62 days, driven by higher trade receivable days.
Coverages
During CY24, the interest coverage ratio stood at 3.2x in
CY24, with further improvement to 4.2 in 6MCY25, indicating improved cash flow
generation relative to financial obligations. Meanwhile, the debt payback ratio
was recorded at 1.4x in CY24 but declined to 0.9x in 6MCY25, reflecting the
impact of higher debt levels and ongoing repayments.
Capitalization
The Company’s leverage ratio stood at 74.9% in CY24,
compared to 59.1% in 6MCY24, indicating a year-on-year increase driven
primarily by higher reliance on debt financing during the period. In 6MCY25,
the leverage ratio improved to 61.3%, due to a significant decrease in
short-term borrowings. In terms of debt composition, short- term borrowings
constituted a significant portion of total borrowings in CY24.
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