Issuer Profile
Profile
Air Link Communication Limited
('Airlink' or 'the Company') is a public limited company, incorporated in
January2014 under the repealed Companies Ordinance 1984, now the Companies Act,
2017. The Company has been listed on the Pakistan Stock Exchange (PSX) since
September 2021. Its registered office is located at 152/1- M, Quaid-e-Azam
Industrial Estate, Kot-Lakhpat, Lahore. Airlink began as a partnership firm in
2010, engaged in the import and distribution of IT products, particularly
mobile phones and related products. In 2014, a new private company was incorporated
to take over the partnership's business, and the entire business was
transferred to the Company’s books in 2018. Subsequently, Airlink converted its
status to a Public Unlisted Company in April 2019 and was eventually listed on
the PSX in September 2021. Airlink’s core operations comprise the production of
Tecno smartphones and the distribution of mobile phones and allied products for
several leading global brands, including Xiaomi, Samsung, iPhone, Tecno, and
Itel. The Company has further strengthened its market positioning through a partnership
with Xiaomi, under which its wholly owned subsidiary, Select Technologies
(Pvt.) Limited (STL), manufactures and distributes Xiaomi mobile phones and
accessories in Pakistan. STL’s manufacturing facility spans 120,000 sq. ft. of
closed area of which 60,000 sq. ft. is clean-room space and has an annual
capacity of ~2.7million units on a single-shift basis. In FY25, the Company
assembled around 2 million devices, reflecting a capacity utilization rate of
~75%. Airlink is currently developing a new state-of-the-art manufacturing
complex within the Sundar Green Special Economic Zone (SGSEZ) in Lahore. The
project covers eight acres, with three acres owned by Airlink and five acres by
STL, and includes 1.4mln sq. ft. of purpose-built infrastructure. The facility will
incorporate a 1 MW solar power system, expected to reduce production costs,
improve energy efficiency, and support long-term sustainability objectives.
Operating within the SGSEZ framework will provide the Company with ten years of
fiscal incentives, enhancing cost competitiveness and supporting future growth.
Aligned with its broader strategic vision, the new facility is designed to
enable the export of mobile phones, laptops, LED TVs, electronics, home
appliances, and other high-tech products for international brands. This
expansion underscores Airlink’s growing role in strengthening Pakistan’s
manufacturing and export base.
Ownership
The majority stake rests with the
members of the sponsoring family, holding ~73.43% of shares. Additionally, ~12.93%
is owned by the general public, ~0.06% is held by foreign companies, ~8.38% is
held cumulatively by banks, development finance institutions, non-banking
finance institutions, insurance companies, modarabas and mutual funds, ~2.27%
is held by directors, their spouses and minor children whereas the remaining
~2.93% is owned by others. The ownership structure of Airlink is considered
stable, given the significant majority stake held by the sponsoring family. No
major changes in the ownership structure are anticipated in the near future.
Mr. Muzzaffar Hayat Piracha, the primary sponsor, has led the Company since its
inception. With extensive industry experience and a deep understanding of the
market, his strong leadership is evident through the successful strategic
partnerships the Company has established. His business acumen is highly
regarded. The owners of the Company do not hold any strategic stakes in other
companies. However, Mr. Muzzaffar Hayat owns commercial and residential real
estate, contributing to the overall financial strength, which is deemed
adequate.
Governance
The Board of Directors comprises
seven members: two non-executive directors (including the chairman and a female
director), two executive directors (including the CEO), and three independent
directors. The Board members are seasoned professionals with extensive,
multifunctional experience across multiple sectors. Mr. Aslam HayatPiracha, the
Chairman, possesses over five decades of business experience with a core
specialty in imports and exports. He is actively involved in overseeing
Airlink's systems and controls. The independent directors are highly regarded
business experts, bringing exposure from diverse sectors. The Board meets at
least quarterly to oversee management's performance and ensure alignment with
the Company’s strategic goals. In FY25, four Board meetings were held with
strong attendance from the directors. Meeting minutes are appropriately
documented, and action points are communicated to the relevant stakeholders.
The Board has established two committees: the Audit Committee and the HR and Remuneration
Committee, which enhance the Board's effectiveness by enabling focused
oversight and efficient decision-making. M/S BDO Ebrahim & Co. Chartered
Accountants, listed in the category 'A' on SBP's panel of auditors, serve as
the Company's external auditors. They have expressed an unqualified opinion on
the Company’s financial statements for the year ended June 30, 2025.
Management
Airlink has a well-defined
organizational structure, divided into eight functional departments: Human
Resources, Production, Retail, Operations, Internal Audit, Marketing,
Distribution, and Accounts & Finance. Each department is led by a
professional Head who reports directly to the CEO. Currently, all key positions
are filled. Mr. Muzaffar Hayat Piracha, the CEO, holds a Master's Degree in
Business Administration and has over two decades of multifaceted leadership
experience across various sectors. He is supported by a seasoned management
team with extensive expertise. Notably, Mr. Adnan Aftab, the CEO of Select
Technologies (Pvt.) Ltd., holds a Master's Degree in Manufacturing Engineering
and has over three decades of experience in manufacturing. Additionally, Mr.
Nusrat Mahmood, the CFO, is a distinguished Management Accountant and Chemical
Engineer with over two decades of experience across multiple industries,
including textiles, fertilizers, and telecommunications. Each functional department
has a multi-layered hierarchy with well-defined and documented roles and
responsibilities, strengthening management effectiveness. Furthermore, six
management committees have been established: the Credit Committee, Risk
Management Committee, Sales Control Committee, Cash Management Committee, Operational
Control Committee, and Business Plan Committee. These committees enhance
overall operational efficacy by enabling focused decision-making and bridging
inter-departmental gaps. The Company has implemented SAP, an ERP solution, to
maintain a robust reporting system. The internal audit department, which reports
directly to the Board’s audit committee, ensures oversight. Detailed MIS
reports for senior management are frequently generated for each business unit,
including region-wise business partner reports with adjustments, daily stock
reports for all warehouses, and product-wise reports of region and corporate
limits.
Business Risk
Pakistan’s cellular market has experienced rapid growth,
with tele-density rising from ~6% in FY04 to ~80% in FY25. Approximately 95% of
cellular networks are now 4G-enabled, with 4G users making up the vast majority
of the data-active population. During FY25, Pakistan’s mobile phone
market exhibited mixed performance amid macroeconomic headwinds and a gradual
recovery in consumer demand. Elevated inflation, high interest rates, and PKR
depreciation constrained purchasing power, particularly in the mid-to-premium segment,
driving a shift toward locally assembled, affordable models. On the supply
side, improved foreign exchange availability and eased import restrictions
supported a modest rebound in local manufacturing, aided by government-led
localization initiatives. Due
to which, local mobile phone production stood at around 30.21 million units in
CY25 (CY24: 31.38 million units; CY23: 21.28 million units), comprising roughly
equal volumes of 2G devices (~15 million units) and smartphones (~16 million
units), as reported by the Pakistan Telecommunication Authority (PTA).
Meanwhile, mobile imports increased to ~2.37 million units in CY25 (CY24:
1.71million units), indicating a slight shift towards imported handsets for the
year. Airlink is among the top 10 mobile phone distributors in the
country and the Company is the sole manufacturer of Xiaomi smartphones in
Pakistan and also manufactures Tecno smartphones and itel phones, signifying
the prominent position of the Company within the mobile phone manufacturing and
distribution industry. Airlink
has significantly diversified its portfolio beyond mobile distribution,
solidifying its position as a consumer electronics powerhouse. Following the
successful rollout of Xiaomi and IMIKI products, the Company recently signed a
manufacturing deal with Acer Inc. for laptops and tablets. Strategic expansion
continues in 2025 with the incorporation of its new wholly-owned subsidiary,
ZEXO Technologies (Pvt.) Limited and a landmark partnership with HISENSE (via
Airlink’s subsidiary, SELECT). As notified to the PSX, this latest venture
brings HISENSE’s world-class Smart TVs and air conditioners to the Pakistani
market. The macroeconomic environment has shown signs of improvement
since the second half of FY25, contributing to a recovery in demand and
supporting higher sales volumes. Concurrently, Airlink is progressing with the
development of a new manufacturing facility within the Sundar Green Special
Economic Zone (SGSEZ), which is expected to enhance production capacity, expand
operational scale, and provide notable tax advantages. During FY25, Airlink’s
consolidated revenue was recorded at ~PKR 104.379bln (FY24: PKR 129.742bln),
reflecting a decline primarily driven by the imposition of higher taxes, elevated
device prices, and reduced mobile phone assembly volumes amid subdued market
demand and pending new launches. The slowdown in consumer purchasing power,
coupled with a shift toward lower-priced models, further constrained topline
growth. In 1QFY26, sales modestly declined by ~6.5% year-over-year, primarily
due to the timing of further new model launches in September, with the related
revenue expected to materialize in the following quarter. Industry-wide demand
has also softened, as reflected in PTA statistics for CY25, which indicate a
slight reduction in overall production levels. The Company’s profitability
improved notably in FY25, supported by effective cost management and
operational efficiencies. Gross profit margin increased to ~10.6% (FY24:
~7.5%), while operating margin strengthened to ~9.1% (FY24: ~6.5%).
Consequently, the net profit margin also rose to ~4.5% (FY24: ~3.6%). The
positive trajectory continued in 1QFY26, with gross, operating, and net margins
recorded at ~13.9%, ~12.3%, and ~5.7%, respectively, reflecting sustained cost
discipline and improved production efficiency despite a softer revenue base.
Financial Risk
Airlink’s working capital
requirements are largely driven by inventory needs across its assembly and
distribution operations. During FY25, the Company’s average gross working
capital days increased to ~67 days (FY24: ~30days), while net working capital
days rose to ~46 days (FY24: ~18 days). The increase primarily reflected
inventory buildup to meet demand from the principles for new launches. In
1QFY26, working capital intensity further increased, with gross and net working
capital days extending to 92 and 73 days, respectively, owing to stock accumulation
for further new model launches. Although the free cash flow from operations
(FCFO) improved to ~PKR 8,839mln in FY25 from PKR 8,578mln in FY24, supported
by improved profitability, the interest coverage ratio moderated to 2.7x (FY24:
3.3x) due to higher finance costs amid an elevated interest rate environment.
The Company’s debt repayment capacity remained sound, as reflected by a debt
payback ratio of 0.4x in both FY25 and FY24. In 1QFY26, FCFO stood at ~PKR
3,526mln, while interest coverage improved to 3.9x, indicating strengthened cash
flow generation and improved capacity to service financial obligations. In
1QFY26, total debt slightly declined to ~PKR 27.3bln, with the leverage ratio
easing to ~61.9% by September 2025 (FY25: ~64.7%), supported by partial debt repayments
and improved internal cash generation. To support current demand and increased
business activity, the Company’s working capital requirements are expected to
be met through the existing sukuks and the new issuance. In parallel, the
Company has successfully secured a syndicated long-term facility of PKR
4,764mln for its expansion project at Sundar Green Special Economic Zone
(SGSEZ), which is now partially completed, with mobile phones line now
ready-for-service (RFS). This new facility has been partially financed through
a previously issued PKR 2.0bln sukuk under Select Technologies Pvt. Limited.
The long-term facility will be structured into two term finance certificates
(TFCs), PKR 1,464mln under Airlink and PKR 3,300mln under Select, to optimize
fund allocation and align with project financing requirements. The final terms
and modalities of the facility remain under evaluation and could influence the
Company’s financial risk profile, including leverage, liquidity, and debt-servicing
capacity. To date, Air Link and its
subsidiary, Select, have issued a total of twelve (12) Sukuks/Instruments, from which currently four sukuks are available in the market and the rest have been matured. The following
table outlines the current status of all matured and active issuances:
|
No.
|
Instruments
|
Issued on
|
Matured on
|
Current Status
|
|
Under Air Link
Communication Limited
|
|
1
|
PPSTS-I PKR 3.0bln | Mar-24
|
March 18th, 2024
|
September 18th, 2024
|
Matured
|
|
2
|
PPSTS-II PKR 3.12bln | Jul-24
|
July 10th, 2024
|
January 10th, 2025
|
Matured
|
|
3
|
PPSTS-III PKR 4.0bln | Sep-24
|
September 23rd, 2024
|
March 24th, 2025
|
Matured
|
|
4
|
PPSTS-IV PKR 3.0bln | Jan-25
|
January 20th, 2025
|
July 21st, 2025
|
Matured
|
|
5
|
PPSTS-V PKR 4.0bln | Mar-25
|
March 25th, 2025
|
September 25th, 2025
|
Matured
|
|
6
|
PPSTS-VI PKR 3.0bln | Jul-25
|
July 21st, 2025
|
January 21st, 2026
|
Matured
|
|
7
|
PPSTS-VII PKR 3.0bln | Sep-25
|
September 23rd, 2025
|
-
|
In the market
|
|
8
|
PPSTS-VIII PKR 3.0bln | Jan-26
|
January 16th, 2026
|
-
|
In the market
|
|
Under Select
Technologies (Pvt.) Limited (Subsidiary)
|
|
1
|
PPSTS-I PKR 4.0bln | Dec-24
|
December 13th, 2024
|
June 14th, 2025
|
Matured
|
|
2
|
PPSTS-II PKR 3.5bln | Jun-25
|
June 16th, 2025
|
December 16th, 2025
|
Matured
|
|
3
|
PPSTS-III PKR 2.0bln | Oct-25
|
October 28th, 2025
|
-
|
In the market
|
|
4
|
PPSTS-IV PKR 3.5bln | Dec-25
|
December 18th, 2025
|
-
|
In the market
|
Instrument Rating Considerations
About the Instrument
Airlink is set to issue its ninth
rated, secured, privately-placed, short-term Sukuk-IX, marking a strategic
financial move for the Company. The Sukuk will carry a markup of 6MK+1.20%,
with a tenor of six months. The repayment of principal and markup will be done
in a bullet upon maturity. The purpose of the instrument is to finance the
Company’s working capital requirements, primarily for importing CKDs used in
mobile phone assembly.
Relative Seniority/Subordination of Instrument
The underlying instrument is
secured by a ranking charge over the Company’s current assets.
Credit Enhancement
The Issuer shall maintain and
efficiently manage Debt Payment Account (“DPA”) under lien of the Investment
Agent whereby the payment equivalent to PKR 1,000 million shall be made on or
before 50 days before the maturity date, and subsequently 1/3rd of the
remaining amount to be deposited every 15 days thereafter, such that amount
equivalent to full issue amount is available in the DPA 05 days before the
maturity date.
|
Days
from Maturity
|
Amount
(PKR)
|
|
50
|
1,000,000,000
|
|
35
|
666,666,667
|
|
20
|
666,666,667
|
|
5
|
666,666,667
|
|
Total
|
3,000,000,000
|
|