Issuer Profile
Profile
Air Link Communication Limited
('Airlink' or 'the Company') is a public limited company, incorporated in
January 2014 under the repealed Companies Ordinance 1984, now the Companies
Act, 2017. The Company has been listed on the Pakistan Stock Exchange (PSX)
since September 2021. Its registered office is at 152/1-M, Quaid-e-Azam
Industrial Estate, Kot Lakhpat, Lahore. Airlink began as a partnership firm in
2010, engaged in the import and distribution of IT products, particularly
mobile phones and related products. In 2014, a new private company was
incorporated to take over the partnership's business, and the entire business
was transferred to the Company’s books in 2018. Subsequently, Airlink converted
its status to a Public Unlisted Company in April 2019 and was eventually listed
on the PSX in September 2021. Airlink’s core operations comprise the production
of Tecno smartphones and the distribution of mobile phones and allied products
for several leading global brands, including Xiaomi, Samsung, iPhone, Tecno,
and Itel. The Company has further strengthened its market position by
partnering with Xiaomi, under which its wholly owned subsidiary, Select
Technologies Limited (STL) manufactures and distributes Xiaomi mobile phones
and accessories in Pakistan. STL’s manufacturing facility spans 120,000 sq. ft.
of closed area, of which 60,000 sq. ft. is clean-room space, and has an annual
capacity of ~2.7million units on a single-shift basis. In 9MFY26, the Group
Company assembled around 1.6 million devices (FY25: ~2.8 million units),
reflecting a capacity utilization rate of ~46.05% (FY25: ~62.49%). Airlink is
currently developing a new state-of-the-art manufacturing complex within the
Sundar Green Special Economic Zone (SGSEZ) in Lahore, which is nearing
completion. The project covers eight acres, with three acres owned by Airlink
and five acres by STL, and includes 1.4mln sq. ft. of purpose-built
infrastructure. The facility will incorporate a 1 MW solar power system,
expected to reduce production costs, improve energy efficiency, and support
long-term sustainability objectives. Operating within the SGSEZ framework will
provide the Company with ten years of fiscal incentives, enhancing cost
competitiveness and supporting future growth. Aligned with its broader
strategic vision, the new facility is designed to enable the export of mobile
phones, laptops, LED TVs, electronics, home appliances, and other high-tech
products for international brands. This expansion underscores Airlink’s growing
role in strengthening Pakistan’s manufacturing and export base.
Ownership
The majority stake rests with the
members of the sponsoring family, holding ~73.43% of shares. Additionally,
~12.93% is owned by the general public, ~0.06% is held by foreign companies,
~8.38% is held cumulatively by banks, development finance institutions,
non-banking finance institutions, insurance companies, modarabas, and mutual
funds, ~2.27% is held by directors, their spouses, and minor children, whereas
the remaining ~2.93% is owned by others. The ownership structure of Airlink is
considered stable, given the significant majority stake held by the sponsoring
family. No major changes in the ownership structure are anticipated in the near
future. Mr. Muzzaffar Hayat Piracha, the primary sponsor, has led the Company
since its inception. With extensive industry experience and a deep
understanding of the market, his strong leadership is evident through the
successful strategic partnerships the Company has established. His business
acumen is highly regarded. The owners of the Company do not hold any strategic stakes
in other companies. However, Mr. Muzzaffar Hayat owns commercial and
residential real estate, contributing to the overall financial strength, which
is deemed adequate.
Governance
The Board of Directors comprises
seven members: two non-executive directors (including the chairman and a female
director), two executive directors (including the CEO), and three independent
directors. The Board members are seasoned professionals with extensive,
multifunctional experience across multiple sectors. Mr. Aslam Hayat Piracha, the
Chairman, possesses over five decades of business experience with a core
specialty in imports and exports. He is actively involved in overseeing
Airlink's systems and controls. The independent directors are highly regarded
business experts, bringing exposure from diverse sectors. The Board meets at
least quarterly to oversee management's performance and ensure alignment with
the Company’s strategic goals. In FY25, four Board meetings were held with
strong attendance from the directors. Meeting minutes are appropriately
documented, and action points are communicated to the relevant stakeholders.
The Board has established two committees: the Audit Committee and the HR and Remuneration
Committee, which enhance the Board's effectiveness by enabling focused
oversight and efficient decision-making. M/S BDO Ebrahim & Co. Chartered
Accountants, listed in the category 'A' on SBP's panel of auditors, serves as
the Company's external auditors. They have expressed an unqualified opinion on
the Company’s financial statements for the year ended June 30, 2025.
Management
Airlink has a well-defined
organizational structure, divided into eight functional departments: Human
Resources, Production, Retail, Operations, Internal Audit, Marketing,
Distribution, and Accounts & Finance. Each department is led by a
professional Head who reports directly to the CEO. Currently, all key positions
are filled. Mr. Muzaffar Hayat Piracha, the CEO, holds a Master's Degree in
Business Administration and has over two decades of multifaceted leadership
experience across various sectors. He is supported by a seasoned management
team with extensive expertise. Notably, Mr. Adnan Aftab, the CEO of Select
Technologies Ltd., holds a Master's Degree in Manufacturing Engineering and has
over three decades of experience in manufacturing. Additionally, Mr. Nusrat
Mahmood, the CFO, is a distinguished Management Accountant and Chemical
Engineer with over two decades of experience across multiple industries,
including textiles, fertilizers, and telecommunications. Each functional
department has a multi-layered hierarchy with well-defined and documented roles
and responsibilities, strengthening management effectiveness. Furthermore, six
management committees have been established: the Credit Committee, Risk
Management Committee, Sales Control Committee, Cash Management Committee,
Operational Control Committee, and Business Plan Committee. These committees
enhance overall operational efficacy by enabling focused decision-making and
bridging inter-departmental gaps. The Company has implemented SAP, an ERP
solution, to maintain a robust reporting system. The internal audit department,
which reports directly to the Board’s audit committee, ensures oversight.
Detailed MIS reports for senior management are frequently generated for each
business unit, including region-wise business partner reports with adjustments,
daily stock reports for all warehouses, and product-wise reports of region and
corporate limits.
Business Risk
Pakistan’s cellular market has
reached a high level of maturity, with tele-density surging to ~80% in FY25 and
95% of networks now 4G-enabled; however, there are only a few 5G-supported
mobile sets in Pakistan. While macroeconomic headwinds, specifically elevated
inflation, high interest rates, and PKR depreciation, initially constrained
purchasing power and shifted demand toward affordable, locally assembled
models, the market showed a mixed recovery during 9MFY26. On the supply side,
improved foreign exchange liquidity and eased import restrictions facilitated a
modest rebound in local manufacturing, supported by government-led localization
initiatives. According to PTA data, Pakistan’s mobile handset market remained
largely assembly-led, although local production recorded a modest contraction
during CY25. Domestic production declined by ~3.7% YoY to 30.21 million units
(CY24: 31.38 million), comprising approximately 15 million 2G handsets and 16
million smartphones. In contrast, handset imports increased to ~2.37 million
units, indicating relatively stronger demand for imported devices, particularly
in higher-end and specialized smartphone segments not fully catered to by local
assemblers.
During 3MCY26 (Jan–Mar’26), local
production stood at 7.36 million units, reflecting a further ~2.6% YoY decline,
including ~3.94 million 2G phones and ~3.42 million smartphones. Meanwhile,
imports rose to 1.22 million units, reinforcing the trend of gradually
increasing reliance on imported devices. The divergence between moderating
local output and rising imports suggests evolving consumer preferences toward
premium and technologically advanced handsets, while also highlighting
competitive and demand-side pressures within the domestic assembly landscape.
Within this landscape, Airlink
maintains a strong market position as one of Pakistan’s leading mobile
distributors and the sole local manufacturer of Xiaomi smartphones, alongside
the assembly of Tecno and itel devices, strengthening its presence across both
distribution and domestic manufacturing segments. The Company has strategically
evolved into a diversified consumer electronics platform, recently expanding
into the local manufacturing of Acer laptops and tablets. Further supporting
diversification, Airlink incorporated ZEXO Technologies (Pvt.) Limited in 2025,
with its product portfolio currently under evaluation. In addition, through its
wholly owned subsidiary, Select Technologies Limited, Airlink established a
strategic partnership with HISENSE to locally manufacture and market Smart TVs
and air conditioners, broadening its footprint beyond mobile devices into the
wider consumer electronics segment. As the macroeconomic environment stabilized
in the second half of FY25, supporting a recovery in sales volumes, Airlink
began developing a new manufacturing facility within the Sundar Green Special
Economic Zone (SGSEZ). This expansion is set to significantly enhance
production capacity and operational scale while leveraging critical tax
advantages to bolster the Company's long-term business risk profile.
In FY25, Airlink’s consolidated
revenue stood at PKR 104.379 billion, representing a contraction from the PKR
129.742 billion recorded in FY24. This topline decline was primarily the result
of a challenging fiscal environment, marked by the imposition of higher taxes
and elevated device pricing, which, alongside a general slowdown in consumer
purchasing power, shifted market demand toward lower-priced models. This
cooling trend persisted into 9MFY26, with sales declining modestly
year-over-year by ~12.7%, aligning with PTA statistics showing a slight
industry-wide reduction in production.
Despite the revenue compression,
Airlink demonstrated significant resilience through a sharp improvement in its
profitability profile. The Company successfully pivoted to a high-efficiency
model, with the gross margin climbing to ~10.6% in FY25 (FY24: ~7.5%) and the
operating margin strengthening to ~9.1% (FY24: ~6.5%). This bottom-line
expansion was further evidenced by the net profit margin rising to ~4.5%, up
from ~3.6% the previous year. This margin-enhancement trajectory further
accelerated in 9MFY26, with gross, operating, and net margins reaching ~13.6%,
~11.0%, and ~5.3%, respectively. These figures underscore Airlink’s ability to
maintain rigorous cost discipline and optimize production efficiencies,
effectively decoupling profitability growth from broader market volume
fluctuations.
Airlink has developed into a
leading distributor of mobile phones and related devices in Pakistan, supported
by an integrated operating model encompassing distribution, manufacturing, and
retail. The Group’s business profile is underpinned by long-standing
partnerships with international brands across multiple price segments,
alongside its role as an authorized reseller in the premium category. Its
extensive nationwide distribution network, covering a broad base of cities
through multiple regional hubs, provides scale, market penetration, and supply
chain stability. The Group has progressively expanded into local manufacturing,
establishing smartphone assembly capabilities and subsequently diversifying
into adjacent electronics such as smart TVs and computing devices. This gradual
backward integration, undertaken through its subsidiary, has strengthened
operational control and contributed to product portfolio diversification beyond
core handset distribution. Ongoing capacity expansion through the development of
a large-scale manufacturing facility at Sundar is expected to further enhance
production capabilities and support future growth, including potential export
orientation. The phased migration of key production lines and continued
collaboration with principal brands indicate a strategy focused on scaling
localized manufacturing while maintaining alignment with global partners. In
parallel, the Group is broadening its presence into additional consumer durable
segments (household appliances), leveraging its existing distribution
infrastructure. While this diversification is expected to support growth, it is
important to note that these product categories operate under different market
dynamics compared to the mobile phone segment, with potentially distinct demand
patterns, pricing cycles, and inventory turnover. This may necessitate a more
tailored framework and could result in a working capital cycle that differs
from the Company’s historical experience in the mobile phone segment.
Overall, Airlink’s sustainability
as a group is supported by its diversified brand relationships, expanding
manufacturing footprint, and established distribution platform. However,
execution of ongoing expansion initiatives, effective management of working
capital, and the successful commercialization of newer product segments, while
managing the operational risks at an acceptable level, will remain key
considerations for maintaining financial and operational stability.
Financial Risk
Airlink’s working capital
requirements are largely driven by inventory needs across its assembly and
distribution operations. During FY25, the Company’s average gross working
capital days increased to ~67 days (FY24: ~30 days), while net working capital
days rose to ~46 days (FY24: ~18 days). The increase primarily reflected
inventory buildup to meet demand from the principals for new launches. Although
the free cash flow from operations (FCFO) improved to ~PKR 8,839mln in FY25
from PKR 8,578mln in FY24, supported by improved profitability, the interest
coverage ratio moderated to 2.7x (FY24: 3.3x) due to higher finance costs amid
an elevated interest rate environment. The Company’s debt repayment capacity
remained sound, as reflected by a debt payback ratio of 0.4x in both FY25 and
FY24. In 9MFY26, working capital intensity deteriorated, with gross and net
working capital days lengthened to 112 and 95 days, respectively, primarily
driven by a strategic inventory build-up ahead of a new mobile phone model and
new product launches, further compounded by logistical bottlenecks and transit
lead-time extensions associated with specific modes of transportation. In 9MFY26,
FCFO stood at ~PKR 6,819 mln, while interest coverage improved to 3.1x (FY25:
2.4x), indicating strengthened cash flow generation and improved capacity to
service financial obligations. In 9MFY26, total debt slightly increased to ~PKR
32.7bln; however, the leverage ratio slightly reduced to ~64.1% by March 2026
(FY25: ~64.7%), supported by reduced policy rates. To
support current demand and expansionary activities, the Company’s working
capital requirements are expected to be met through the existing sukuks and the
new issuance. In
parallel, the Company is in the process of securing a syndicated long-term facility for its new project at Sundar Green Special Economic Zone
(SGSEZ), with the mobile phone and Hisense air conditioner (ACs) line now ready-for-service (RFS). To
date, Air Link and its subsidiary, Select, have issued a total of fifteen (15)
Sukuks/Instruments, of which currently five (5) Sukuks are available in the
market, and the rest have been matured/redeemed. The following table outlines
the current status of all matured and active issuances of the Group:

Instrument Rating Considerations
About the Instrument
Air Link has issued its eleventh-rated,
secured, privately-placed, short-term Sukuk-XI of PKR 4,000 million. The Sukuk carries a markup of 6MK+1.20%, with a tenor of six months. The repayment of
principal and markup will be made in a bullet upon maturity. The purpose
of the instrument is to finance the Company’s growing working capital
requirements. The issue incorporates a built-in call option, enabling the
Company, after 30 days from the date of first disbursement, to exercise the
option either in full or in part by providing fifteen (15) days’ prior written
notice to the Lenders/Financiers. The redemption under the Call Option is
intended to be funded through the proceeds of the syndicated financing facility. In the event of any delay in the disbursement of such
facility, the Company shall redeem the Instrument in accordance with the terms
stipulated in the Term Sheet.
Relative Seniority/Subordination of Instrument
The underlying instrument is
secured by a ranking charge over the Company’s current assets.
Credit Enhancement
The Issuer maintains and
efficiently manages Debt Payment Account (“DPA”) under lien of the Investment
Agent whereby the payment equivalent to PKR 1,333 million shall be made on or
before 50 days before the maturity date, and subsequently 1/3rd of the
remaining amount to be deposited every 15 days thereafter, such that amount
equivalent to full issue amount is available in the DPA 05 days before the maturity
date.

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