Rating History
Dissemination Date Long-Term Rating Short-Term Rating Outlook Action Rating Watch
23-May-25 A- A2 Stable Maintain YES
30-May-24 A- A2 Stable Maintain YES
08-Jun-23 A- A2 Stable Maintain -
09-Jun-22 A- A2 Stable Maintain -
09-Jun-21 A- A2 Stable Maintain -
About the Entity

LOTTE Kolson (Pvt.) Limited was incorporated in March, 1975. The Company was fully acquired by LOTTE WELLFOOD Co. Ltd. in 2014, Primary business activity of the Company involves manufacture and sale of five product categories, namely, i) Snacks, ii) Biscuits, iii) Pasta, iv) Cakes, and v) Gum. The Company has six production facilities concentrated in Karachi, Lahore, and Islamabad. Major shareholding (~ 96.5%) lies with LOTTE WELLFOOD Co. Ltd., a subsidiary of LOTTE Corporation which is one of the biggest conglomerates in South Korea. Remaining shareholding (~3.5%) lies with Mr. Dong Bin Shin, Chairman of LOTTE Corporation. The Company is headed by Mr. Khayyam Rajpoot, who is the CEO.

Rating Rationale

The ratings reflect LOTTE Kolson (Pvt.) Limited’s ('LOTTE Kolson' or 'the Company') association with LOTTE Corporation, one of the biggest conglomerates in South Korea. The Company leverages the strong brand equity of its flagship brand, “Kolson.” The Company’s products include “Slanty”, “Snackers”, “Bravo”, “Jam Hearts”, “Vermicelli”, and “Lotte Choco Pie”. The Company benefits from the leadership of owners possessing extensive international experience and a demonstrated track record of successful business ventures. The Company maintains a strong governance framework, underpinned by rigorous internal controls and an experienced management team. The internal audit function reports directly to the Board of Directors, ensuring independent oversight and accountability. The confectionery and biscuits market in Pakistan is led by domestic players and marked by strong competition and price sensitivity, with evolving consumer trends fueled by the rise of modern retail outlets in major cities. Consequently, the Company's revenue demonstrated a 7% growth during CY24, primarily attributable to the robust performance of its core product, "Slanty." However, the Company's profitability margins exhibited limited improvement. Gross profit margin increased by 8% due to a reduction in manufacturing expenses. The Company incurred an operating loss of 1.2%, primarily stemming from higher distribution expense. As a result, the Company faced a net loss of 4%. During CY24, the Company's debt coverage metrics exhibited improvement during the period. This positive development was driven by the reduction in overall finance costs, and a substantial 78% increase in FCFO. The stronger FCFO generation provides a greater cushion to meet the Company's financial obligations. The Company's cash conversion cycle remains favorable, indicating efficient management of working capital. The Company maintains a conservative capital structure, providing capacity for additional debt financing. The rating watch is predicated on sustained pressure on the Company's bottom line, evidenced by consistent net losses, and a demonstrated inability to maintain adequate profitability margins. This trend raises concerns regarding the Company's financial sustainability and its capacity to generate sufficient returns. Ratings recognize that the competition is tough and becoming increasingly multi-dimensional. Cognizant of the same, the management is proactively deploying new strategies to fend off the competition and preserving its market position, and improving overall financial performance. The effectiveness and timely implementation of these strategies will be key determinants in resolving the rating watch.

Key Rating Drivers

The ratings are dependent on the Company’s ability to improve sales, margins, and profitability. However, any further deterioration in margins and/or coverages will adversely impact the ratings. Continued support from Lotte WELLFOOD Co. Ltd., technical and financial, remains imperative to sustain the ratings.

Profile
Legal Structure

Lotte Kolson (Private) Limited (Lotte Kolson or 'the Company') was incorporated in 1975 as a private limited company.


Background

The Company was formerly known as KS Sulemanji Esmailiji & Sons (Private) Limited. It was renamed to Lotte Kolson (Private) Limited after it was acquired by Lotte Corporation, a multinational conglomerate headquartered in South Korea, in 2014.


Operations

The Company manufactures and sells five product categories, namely, i) Snacks, ii) Biscuits, iii) Pasta, iv) Cakes, and v) Gum. Lotte Kolson's overall capacity utilization increased to 7.9%. Gum segment, namely Spout, had the highest utilization level at ~58.9%, and the Biscuit segment had low utilization level at ~11.6% due to a halt in its production owing to high costs. Production facilities are located in Karachi, Islamabad, Multan and Lahore, whereas, the head office is in Karachi.


Ownership
Ownership Structure

Major shareholding of the Company lies with Lotte Wellfood (96.5%). Remaining stake is held by Mr. Dong Bin Shin (3.5%), son of the founder, Mr. Shin Kyuk-Ho, whereas, Mr. Jin Hun Tag, Mr. Abdul Latif (non-executive director) & Mr. Yong Sung Shin (executive director) owns one share each


Stability

The Company ownership remains stable in the period with majority (96.5%) of the shares owned by Lotte Wellfood (previously known as Lotte Confectionary).


Business Acumen

Lotte Corporation, is a Korean multinational conglomerate, which has business ventures spread across the globe, in addition to having a strong footprint in South Korea and Japan. The Corporation has business interests in food, retail, chemicals, infrastructure and finance, among other areas. Moreover, the Group has established a strong presence in Pakistan and operates in the confectionery, chemical, beverages and construction industries.


Financial Strength

The Company is considered to have strong financial strength owing to support from Lotte Wellfood and Lotte Corporation. Additionally, Lotte Corporation is the fifth largest conglomerate in South Korea and had a turnover of ~KRW 2885bln (USD 2.10bln).


Governance
Board Structure

Board of Directors comprises four members that include the Chairman, two executive directors and a non-executive director. The Company lacks representation of independent members on its Board.


Members’ Profile

Board represents qualified individuals who specialize in retail and production, in addition to confectionery. Mr. Jin Hun Tag was appointed as Chairman on March 7, 2025. He holds a degree in International Trade from Keimyung University. Mr. Jin has been associated with Lotte Wellfood for 28 years and joined the Board of Directors of Lotte Kolson in March 2025. Mr. Khayyam Rajpoot, Chief Executive Officer, has over 22 years of professional experience in sales, marketing and general management and has previously worked in multinational corporations. Mr. Yong Sung Shin, Chief Financial Officer and Company Secretary has ~18 years of experience working in South Korea and Pakistan. A brief profile of the board can be found in


Board Effectiveness

The Company has no Board committees in place. The Board meets twice a year to discuss matters pertaining to current performance and future strategy, with minutes of meetings being captured in a formal manner.


Financial Transparency

Yousuf Adil., Chartered Accountants are the external auditors of the Company. The auditor has expressed an unqualified opinion on the financial statements for the year ending 31st December 2023.


Management
Organizational Structure

The Company’s organizational structure is spread across twelve departments. It includes sales, supply chain, production, quality, finance and internal audit, among others. Each department head is required to report to the Chief Executive in addition to reporting to the Chief Financial Officer, both of whom report to the Chairman. Additionally, General Manager Operations and General Manager Technical also report directly to the Chairman. The complexity of the organizational structure and a large number of people reporting to the CEO hinders the efficient flow of communication. The Company is also changing the structure within the sales department to increase efficiencies and to reduce cost


Management Team

The management team comprises experienced individuals in the retail industry with diversified skills. Mr. Khayyam Rajpoot, the Chief Executive Officer, holds an MBA and specializes in sales, marketing and general management. He joined the Company in 2018 and has previously worked for multi-nationals. The Company also receives support from Lotte regional platform in terms of strategy and best practices.


Effectiveness

In order to ensure efficient operations, the Company has in place a management committee, which meets twice a month. Meetings are chaired by the CEO and are attended by all functional heads. Purpose of the Committee is to improve coordination in operations while ensuring compliance.


MIS

The Company has deployed Oracle 12-C as its Enterprise Resource Planning (ERP) system and operates five modules.


Control Environment

The Company has a strong control environment represented by strict quality control measures, with an increased emphasis on hygiene, and an efficient internal audit department. Findings are reported to the CEO, in addition to headquarters in South Korea.


Business Risk
Industry Dynamics

In Pakistan, the convenience food market is primarily dominated by domestically produced products. This industry is highly competitive, with products that are particularly sensitive to price fluctuations. A significant portion of the market is also held by unbranded products, which play a notable role. Production of food groups increased by 1.7 percent in FY24, compared to a contraction of 7.1 percent in FY23. The food sector in Pakistan is experiencing rapid growth, driven by population increase, inflation, urbanization, and evolving consumer lifestyles.


Relative Position

The Company has high brand recognition in the snacks industry with its product ‘Slanty’. However, the market is dominated by well-established brands such as ‘Lays’. Although, the Company holds a strong position in the pasta industry, it is yet to establish a notable presence in other product categories.


Revenues

The Company sources its revenue from five product categories, namely, i) Snacks, ii) Biscuits, iii) Pasta, iv) Cakes and v) Gum, with snacks dominating the turnover. The Company sells 18 products, the majority of which are sold locally and only a small portion is exported to the United Kingdom, USA and Canada.

The Company’s leading product ‘Slanty’ accounted for 44% of total revenue during CY24, indicating high product concentration. Due to several marketing campaigns to build product awareness, the share of ChocoPie has increased substantially.  During CY24, the Company’s revenue stood at PKR 13.5bln (CY23: PKR 12.6bln), with the growth rate of 7% (CY23: -4%). The increased CGS and selling  and marketing expenses has led to operating loss of the Company amounting PKR 169mln during CY24 (CY23: PKR 163mln).


Margins

The Company demonstrated a marginal improvement in its gross operating margin, increasing to 13% in CY24 from 12% in the prior year. This indicates a slightly enhanced ability to manage direct costs relative to revenue. However, despite this improvement at the gross level, the Company continued to experience operating losses. The operating loss, as a percentage of revenue, showed a minor contraction to -1.2% in CY24 (CY23: -1.3%). This persistent operating loss is directly attributable to a notable increase in operating expenses, which rose to PKR 1.9 billion in CY24 from PKR 1.6 billion in CY23. The magnitude of this increase offset the gains in gross margin. Consequently, the Company reported a net loss of -4% in CY24, an improvement from the -6.9% net loss recorded in CY23. While the net loss has narrowed, the continued negative profitability highlights ongoing challenges in achieving sustainable earnings.


Sustainability

Going forward, given the economic situation the Company does not have plans to introduce new products. The Company is looking to reduce its borrowings and improve its margins to be able to survive the current economic downturn.


Financial Risk
Working capital

The Company's management of its short-term assets and liabilities, known as working capital, is significantly tied to how efficiently it manages its inventory. Because the industry operates largely on a cash basis, the Company collects payments from its customers quickly, resulting in very few days of sales outstanding in trade receivables, which remained stable at a low 5 days in both CY24 and CY23. A slight improvement was seen in inventory management, with the time it takes to sell inventory decreasing slightly from 41 days in CY23 to 40 days in CY24. Consequently, the total number of days the Company's current assets are tied up (gross working capital days) saw a minor reduction from 46 to 45 days. However, a more notable change occurred in the Company's management of its payables. The time taken to pay its suppliers increased considerably from 42 days in CY23 to 55 days in CY24. This longer payment period has a direct impact on the net working capital days, which is calculated by subtracting trade payable days from gross working capital days. As a result, the net working capital days shifted from a positive 4 days in CY23 to a negative 11 days in CY24. A negative net working capital indicates that the Company is effectively being financed by its suppliers, as it receives cash from customers before it needs to pay its own obligations. While this can boost short-term cash flow, a significant and sustained increase in payable days could signal potential strain in supplier relationships or an over-reliance on this form of financing, which would require careful observation for any future implications on the Company's liquidity and operational flexibility.


Coverages

The Company demonstrated a substantial improvement in its financial health during CY24, as evidenced by a near doubling of its free cash flow, which rose to PKR 1.2 billion from PKR 666 million in the previous year. This positive development was largely attributable to a decrease in the expenses related to its debt financing, with finance costs declining from PKR 571 million in CY23 to PKR 551 million in CY24.   This stronger free cash flow position has a direct and positive impact on the Company's ability to manage its debt. We can see this through the coverage ratios, which are key indicators of a company's capacity to meet its financial obligations. The free cash flow to debt coverage ratio, which measures the company's ability to cover its total debt with the cash it generates after all operating expenses and capital expenditures, improved significantly from 1.2 times in CY23 to 2.2 times in CY24. This indicates a much stronger ability to service debt principal and interest payments.   Similarly, the total coverage ratio, which likely takes into account the company's earnings before interest and taxes relative to its interest expense, also showed a marked improvement, increasing from 0.4 times in CY23 to 1.1 times in CY24. A coverage ratio above 1.0 generally suggests that the company is generating sufficient earnings to cover its interest expenses. The substantial increase in both coverage ratios signals a considerable strengthening of the Company's financial risk profile and its capacity to handle its debt burden. This improvement is a positive indicator for the Company's creditworthiness.


Capitalization

The Company maintains a capital structure characterized by a prudent level of debt relative to its equity. This is clearly demonstrated by the decrease in its leverage ratio from 23% in CY23 to a more conservative 17% in CY24. A lower leverage ratio generally signifies a reduced reliance on debt financing, which in turn lowers the financial risk associated with the Company's operations. Further underscoring this commitment to a strong financial position, the management's accounts indicate a significant step taken at the close of CY24: the complete repayment of all short-term borrowings. Short-term debt typically includes obligations due within a year, such as lines of credit or short-term loans. Eliminating these obligations entirely further strengthens the Company's balance sheet, enhances its liquidity position, and reduces its exposure to short-term interest rate fluctuations and refinancing risks. The combination of a lower overall leverage ratio and the absence of short-term debt suggests a deliberate strategy by the management to maintain a financially sound and flexible capital structure. This conservative approach is generally viewed favorably from a credit perspective as it enhances the Company's resilience to economic downturns and provides greater financial flexibility for future growth opportunities.


 
 

May-25

www.pacra.com


Dec-24
12M
Dec-23
12M
Dec-22
12M
A. BALANCE SHEET
1. Non-Current Assets 12,572 13,797 10,841
2. Investments 0 0 159
3. Related Party Exposure 0 0 0
4. Current Assets 3,610 3,328 3,024
a. Inventories 1,558 1,377 1,446
b. Trade Receivables 194 187 146
5. Total Assets 16,182 17,126 14,024
6. Current Liabilities 3,695 2,530 2,007
a. Trade Payables 2,381 1,731 1,150
7. Borrowings 1,923 3,130 3,648
8. Related Party Exposure 0 0 0
9. Non-Current Liabilities 813 1,133 110
10. Net Assets 9,751 10,332 8,258
11. Shareholders' Equity 9,751 10,332 8,258
B. INCOME STATEMENT
1. Sales 13,538 12,648 13,225
a. Cost of Good Sold (11,758) (11,118) (10,421)
2. Gross Profit 1,780 1,529 2,804
a. Operating Expenses (1,949) (1,692) (3,070)
3. Operating Profit (169) (163) (266)
a. Non Operating Income or (Expense) 62 (11) (52)
4. Profit or (Loss) before Interest and Tax (107) (173) (318)
a. Total Finance Cost (564) (584) (400)
b. Taxation 135 (118) 62
6. Net Income Or (Loss) (536) (875) (656)
C. CASH FLOW STATEMENT
a. Free Cash Flows from Operations (FCFO) 1,188 666 631
b. Net Cash from Operating Activities before Working Capital Changes 632 121 271
c. Changes in Working Capital 194 476 164
1. Net Cash provided by Operating Activities 825 597 434
2. Net Cash (Used in) or Available From Investing Activities (126) (24) 351
3. Net Cash (Used in) or Available From Financing Activities (570) (624) (679)
4. Net Cash generated or (Used) during the period 129 (50) 106
D. RATIO ANALYSIS
1. Performance
a. Sales Growth (for the period) 7.0% -4.4% 8.7%
b. Gross Profit Margin 13.1% 12.1% 21.2%
c. Net Profit Margin -4.0% -6.9% -5.0%
d. Cash Conversion Efficiency (FCFO adjusted for Working Capital/Sales) 10.2% 9.0% 6.0%
e. Return on Equity [ Net Profit Margin * Asset Turnover * (Total Assets/Shareholders' Equity )] -5.3% -9.4% -7.6%
2. Working Capital Management
a. Gross Working Capital (Average Days) 45 46 41
b. Net Working Capital (Average Days) -11 4 13
c. Current Ratio (Current Assets / Current Liabilities) 1.0 1.3 1.5
3. Coverages
a. EBITDA / Finance Cost 2.7 1.6 2.3
b. FCFO / Finance Cost+CMLTB+Excess STB 1.1 0.4 0.4
c. Debt Payback (Total Borrowings+Excess STB) / (FCFO-Finance Cost) 3.2 24.5 11.2
4. Capital Structure
a. Total Borrowings / (Total Borrowings+Shareholders' Equity) 16.5% 23.3% 30.6%
b. Interest or Markup Payable (Days) 76.4 53.6 42.3
c. Entity Average Borrowing Rate 20.7% 16.4% 10.7%

May-25

www.pacra.com

May-25

www.pacra.com

  1. Rating Team Statements
    1. Rating is just an opinion about the creditworthiness of the entity and does not constitute a recommendation to buy, hold, or sell any security of the entity rated or to buy, hold, or sell the security rated, as the case may be. (Chapter III; 14-3-(x))
    2. Conflict of Interest
      1. The Rating Team or any of their family members have no interest in this rating (Chapter III; 12-2-(j))
      2. PACRA, the analysts involved in the rating process, and members of its rating committee and their family members do not have any conflict of interest relating to the rating done by them (Chapter III; 12-2-(e) & (k))
      3. The analyst is not a substantial shareholder of the customer being rated by PACRA [Annexure F; d-(ii)]
      4. Explanation: for the purpose of the above clause, the term "family members" shall include only those family members who are dependent on the analyst and members of the rating committee.
  2. Restrictions
    1. No director, officer, or employee of PACRA communicates the information acquired by him for use for rating purposes to any other person, except where required under law to do so. (Chapter III; 10-(5))
    2. PACRA does not disclose or discuss with outside parties or make improper use of the non-public information which has come to its knowledge during a business relationship with the customer. (Chapter III; 10-7-(d))
    3. PACRA does not make proposals or recommendations regarding the activities of rated entities that could impact a credit rating of the entity subject to rating. (Chapter III; 10-7-(k))
  3. Conduct of Business
    1. PACRA fulfills its obligations in a fair, efficient, transparent, and ethical manner and renders high standards of services in performing its functions and obligations. (Chapter III; 11-A-(a))
    2. PACRA uses due care in the preparation of this Rating Report. Our information has been obtained from sources we consider to be reliable, but its accuracy or completeness is not guaranteed. PACRA does not, in every instance, independently verify or validate information received in the rating process or in preparing this Rating Report. (Clause 11-(A)(p))
    3. PACRA prohibits its employees and analysts from soliciting money, gifts, or favors from anyone with whom PACRA conducts business. (Chapter III; 11-A-(q))
    4. PACRA ensures before the commencement of the rating process that an analyst or employee has not had a recent employment or other significant business or personal relationship with the rated entity that may cause or may be perceived as causing a conflict of interest. (Chapter III; 11-A-(r))
    5. PACRA maintains the principle of integrity in seeking rating business. (Chapter III; 11-A-(u))
    6. PACRA promptly investigates in the event of misconduct or a breach of the policies, procedures, and controls, and takes appropriate steps to rectify any weaknesses to prevent any recurrence, along with suitable punitive action against the responsible employee(s). (Chapter III; 11-B-(m))
  4. Independence & Conflict of Interest
    1. PACRA receives compensation from the entity being rated or any third party for the rating services it offers. The receipt of this compensation has no influence on PACRA’s opinions or other analytical processes. In all instances, PACRA is committed to preserving the objectivity, integrity, and independence of its ratings. Our relationship is governed by two distinct mandates: i) rating mandate - signed with the entity being rated or issuer of the debt instrument, and ii) fee mandate - signed with the payer, which can be different from the entity.
    2. PACRA does not provide consultancy/advisory services or other services to any of its customers or their associated companies and associated undertakings that are being rated or have been rated by it during the preceding three years, unless it has an adequate mechanism in place ensuring that the provision of such services does not lead to a conflict of interest situation with its rating activities. (Chapter III; 12-2-(d))
    3. PACRA discloses that no shareholder directly or indirectly holding 10% or more of the share capital of PACRA also holds directly or indirectly 10% or more of the share capital of the entity which is subject to rating or the entity which issued the instrument subject to rating by PACRA. (Chapter III; 12-2-(f))
    4. PACRA ensures that the rating assigned to an entity or instrument is not affected by the existence of a business relationship between PACRA and the entity or any other party, or the non-existence of such a relationship. (Chapter III; 12-2-(i))
    5. PACRA ensures that the analysts or any of their family members shall not buy, sell, or engage in any transaction in any security which falls in the analyst’s area of primary analytical responsibility. This clause, however, does not apply to investments in securities through collective investment schemes. (Chapter III; 12-2-(l))
    6. PACRA has established policies and procedures governing investments and trading in securities by its employees and for monitoring the same to prevent insider trading, market manipulation, or any other market abuse. (Chapter III; 11-B-(g))
  5. Monitoring and Review
    1. PACRA monitors all the outstanding ratings continuously, and any potential change therein due to any event associated with the issuer, the security arrangement, the industry, etc., is disseminated to the market immediately and in an effective manner after appropriate consultation with the entity/issuer. (Chapter III; 17-(a))
    2. PACRA reviews all the outstanding ratings periodically on an annual basis. Provided that public dissemination of annual review and in an instance of change in rating will be made. (Chapter III; 17-(b))
    3. PACRA initiates an immediate review of the outstanding rating upon becoming aware of any information that may reasonably be expected to result in downgrading of the rating. (Chapter III; 17-(c))
    4. PACRA engages with the issuer and the debt securities trustee to remain updated on all information pertaining to the rating of the entity/instrument. (Chapter III; 17-(d))
  6. Probability of Default
    1. PACRA’s Rating Scale reflects the expectation of credit risk. The highest rating has the lowest relative likelihood of default (i.e., probability). PACRA’s transition studies capture the historical performance behavior of a specific rating notch. Transition behavior of the assigned rating can be obtained from PACRA’s Transition Study available at our website. (www.pacra.com) However, the actual transition of rating may not follow the pattern observed in the past. (Chapter III; 14-3(f)(vii))
  7. Proprietary Information
    1. All information contained herein is considered proprietary by PACRA. Hence, none of the information in this document can be copied or otherwise reproduced, stored, or disseminated in whole or in part in any form or by any means whatsoever by any person without PACRA’s prior written consent.

May-25

www.pacra.com